Dennis Yu

Someone asked me today if they should build a mobile app on Facebook. Here's what I said...

Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic.

Your page’s newsfeed is already designed to work on mobile.

And your ads should work on mobile. No touch is needed from you.

If you do mobile anything, just make sure your website is mobile-friendly/responsive.

And you may build an iTunes app or Google Play app if you’re a major brand with an interactive app that does something.

Canvas and tab apps largely died two years ago, although you can still run some contests and landing pages if you amplify them with ads.

Focus on content and content amplification if you’re a small business or don’t have a large dev team.

Don’t build an app just because you think it’s cool. Create real value for your customers.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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