If you have a podcast or are thinking about it, you need to study these steps.
How to Hire a Podcast Manager
If you have a podcast or are thinking about it, you need to study these steps. Read More »
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I felt like a total failure.
That’s the standard opening line. To LinkedIn statuses that get your attention. One line at a time. But then something changed in my life. I realized that I didn’t have to copy others to find success. That pantomiming “influencers” was a fool’s game. So I stopped chasing likes counts– like a small man who outgrew
I felt like a total failure. Read More »
If you are used to running micro-targeted ads on Facebook, you may have seen your costs SKYROCKET.
Posts that we used to pay 50 cents to reach 1,000 people are now costing as much as $100. That’s a 200X increase in some cases, even for boosted posts that have really high engagement rates. You can get around this by widening your audiences and having your “dollar a day” budget spent in a
There are two profiles of buyers of digital marketing
*** THE SAAS BUYER who gets zero touches in a simple solution (tools) that’s under $200/month. The lifestyle appeal works for them, especially in the IM (Internet Marketing) crowd that we know so well (unfortunately or fortunately). -They will keep buying products over and over, switching gears– susceptible to “launches”, shiny objects, and Lamborghinis. ***
There are two profiles of buyers of digital marketing Read More »
Let me ask you this…
If you enjoy your current job, are paid well, have good team members you work with, and are treated well… But some other company offers you a job paying TWICE as much, requiring you to move away from home, would you seriously consider it? What would be the most important factors to consider?
Let me ask you this… Read More »
I charged $2,000 for a $100,000 project, yet the client was pissed.
He wanted Facebook ads but didn’t have any landing pages, videos, tracking, or even a strategy. It took me 3 months to build these components— but he expected leads the next day. Moral of the story: Building something from scratch costs way more than maintaining it. I pay the maid $50 for housekeeping every week.
I charged $2,000 for a $100,000 project, yet the client was pissed. Read More »
Would you choose the CHEAPEST heart surgeon for your child’s operation?
If they have to ask the price, they probably can’t afford you. $1,000 for an hour of my time may seem expensive if you’re counting the minutes. But if you position by the impact you can drive and measure, a 10% improvement on $1,000,000 a year is a bargain. You should say NO to anyone
Would you choose the CHEAPEST heart surgeon for your child’s operation? Read More »
Like the weight loss coach who is an obese or motivational speaker who is always depressed…
…Today I was hit up by a marketing consultant who claims she can drive leads for us. Desperately spamming hundreds of people, she is broke and can’t deliver. The rich man doesn’t need to tell everyone he is rich. You and I both see her in an endless parade of self-proclaimed experts. They promise you
Thank you, everyone, for making 2017 so special!
Here are some of my favorite moments from the year. I’ve learned to take pictures that have people in them, since it’s relationships that make life meaningful. Someone on the internet has taken a better picture of that monument, beach, building, or dish. No need to compete there. So take pictures of important people in
Thank you, everyone, for making 2017 so special! Read More »
Marketers will RUIN LinkedIn in 2018 as they do with any new opportunity.
The “hero story” formula is super effective and you’re seeing it demonstrated right here. Open with an attention-getting comment– perhaps drama, impending failure, or controversy. Then use one-sentence paragraphs for easy reading. Don’t use images or video– no links, either. Instead of showing screenshots of your success or details of your product, tell a story
Marketers will RUIN LinkedIn in 2018 as they do with any new opportunity. Read More »