I see the merit of students demanding tuition refunds from universities– claiming that online classes are a weak substitute for the full campus experience. But the larger issue for both educators and students is how we provide real jobs to students. The modern student gets a degree because it opens up employment opportunities. Being a […]
There are a lot of good people doing their best to help struggling local businesses. And even if they are brand new at digital marketing, we should be applauding them. Especially the ones offering their help for free. This guy’s actions are the equivalent of attacking a volunteer paramedic who is busy trying to help
Even in a crisis, you see people behave like this. Read More »
Start making videos on FB the cornerstone of your marketing efforts, no matter the type of business you have. No matter the size of your budget. No matter how uncool you think you are on video. No matter how unsexy your company is. Because if you want leads, people buy from people. And video of
My hottest tip for you… Read More »
How Much Do Facebook Ads Cost? A Budgeting Guide for Small Businesses
Perhaps the most important question in Facebook marketing. Read More »
May they finally wake up to see salvation in digital. iHeart’s coming crack up: How it could all go down
A sobering view of the radio industry. Read More »
That’s the standard opening line. To LinkedIn statuses that get your attention. One line at a time. But then something changed in my life. I realized that I didn’t have to copy others to find success. That pantomiming “influencers” was a fool’s game. So I stopped chasing likes counts– like a small man who outgrew
I felt like a total failure. Read More »
Posts that we used to pay 50 cents to reach 1,000 people are now costing as much as $100. That’s a 200X increase in some cases, even for boosted posts that have really high engagement rates. You can get around this by widening your audiences and having your “dollar a day” budget spent in a
*** THE SAAS BUYER who gets zero touches in a simple solution (tools) that’s under $200/month. The lifestyle appeal works for them, especially in the IM (Internet Marketing) crowd that we know so well (unfortunately or fortunately). -They will keep buying products over and over, switching gears– susceptible to “launches”, shiny objects, and Lamborghinis. ***
There are two profiles of buyers of digital marketing Read More »