Some time ago, Proctor & Gamble came out, and they said, “You know what? We’ve tried this whole online advertising, and we just found that traditional works better.” Well, if you approach Facebook with a traditional mindset where you have just one creative that you blast out there to everyone, it’s not going to work […]
Ads are powerful when they’re relevant. Read More »
I’ve fired over 200 people in my 20+ year career and here’s what I’ve learned… Hiring friends and family multiplies goodness and multiplies bad things– I see husband-wife teams strengthen each other. But I’ve also seen nepotism and the lazy brother of a hard-working employee. Who wants to fire that person? I’ve learned that
The hardest thing to do in business is firing someone, would you agree? Read More »
Literally thousands of articles and videos. And the reason I make it free, as well as most of our friends who have deep expertise in their areas, is because of the paradox of choice. How do you know which of the millions of things you could do, is the right next step for you? Knowing
Almost everything I know, I’ve already shared online and it’s free. Read More »
Logan Young, on college and work experience! // Interviewer: “Forgot everything you learned in College, we do it differently here.” Candidate: “I didn’t go to college.” Interviewer: “Oh, well you’re not qualified for this position.” I’m a HUGE advocate of college, but recognize the challenges it faces ^. I graduated from BYU in Advertising, one
Some wisdom from my co-founder Read More »
You care for your team, so you want to give them a promotion and you want to give them high praise for their work. But if they turn in terrible work, you cannot reward them– even if they insist it’s amazing. Encourage them, coach them, give them training– show them how to do the task
Two weeks ago, I was fortunate enough to get a tour of the Chattanooga fulfillment center. Not only was it a massive technology marvel– a city unto itself– but the thousands of workers appeared treated well. They had excellent benefits, management, wages, and training. Not fair for Sanders to hate, though I do empathize with
It’s easy to hate on Amazon. Read More »
I said NO and here’s why… If you’re doing work, even as part of an internship, you should be getting paid something. Even if it’s not much money, even a token payment shows that they and we are serious about projects. Our experience has been that when we’ve let people work “for free”, they often
If you truly believe you’re worth $X/hour to start, we don’t want you to make less than that. Because that would be unfair to you. We only want people who are happy to work with us. And to have to discount your price and be paid less than you’re worth is not how to make
Instead of pumping out lots of posts and making lots of ads, focus on your “Greatest Hits” as Logan likes to say. You can earn more royalties over your lifetime when replaying your hits than trying to make 5 new songs (posts) each day. Ads are how you extend the life of your greatest hits—
Go for QUALITY not QUANTITY if you want success in digital marketing. Read More »
The United States government has no idea how big the gig economy is–with numbers ranging from 4% to 40% of the available workforce. We don’t know how to categorize people who have a primary job but drive Uber as a secondary income. Or the student who does FancyHands tasks during school breaks and weekends. What
The unavoidable path of work— from employee to tasker. Read More »