That’s ripping off desperate people— and it makes me mad. At the end of this post, I’ll tell you what pisses me off. But first– two minutes ago, a company with a stockpile of overpriced hand sanitizer messaged me, too. I get that it’s “just capitalism”. Many friends of mine are quarantined– unable to work. […]
$68 for a jug of bleach at Walmart? Read More »
Would you? More importantly, the delicious irony here is that the crisis PR firm hired to sway public opinion is in crisis themselves. The heart surgeon has been caught smoking. Facebook ads perform as well as they ever have, but perception is more important than reality– creating very real secondary effects. Sure, people threaten to
Know what they are and how this is holding you back. Answering 11 Hard-Hitting Questions About Organic and Paid Facebook: An Interview with Dennis Yu
The most common questions and misconceptions about Facebook. Read More »
Even if they aren’t employees, you still need to learn how to manage freelancers from Fiverr, FancyHands, Craigslist, or wherever. But where can you learn how to be an effective manager? I spent the first 20 years of my career trying to answer this question. And my mentors, who have run the largest companies on
This is how I explained it to CBS. Facebook fumbles data again.
Nearly everyone misunderstands the current Facebook controversy. Read More »
What do you think of the cover of our Access Checklist, which is how we onboard clients for Business Manager, conversion tracking, Google Analytics, and so forth? When was the last time you gave your co-worker a high five for setting up their retargeting pixels properly?
This excellent article by Michael (Mike) Stelzner and Goldie Chan on LinkedIn! How marketers can create videos people watch on LinkedIn
Of course, we must share… Read More »
We use Infusionsoft to automate every step possible. That’s our secret weapon— and for those of us who run events, you know how many maddening little details there are to make events go smoothly! So automate everything, allowing you to spend time developing relationships instead of doing what a computer should be doing.
This is how we run our 3-day VIP workshops– Read More »
A picture of me driving a Lamborghini and flying private. Or me sharing what ultra-successful people have told me? The first post will get a lot more attention. But the latter has far more practical value. Thus, in your marketing sell what they want. But in your operations, deliver what they actually need. That’s the
What do you consider more powerful? Read More »
Is that you are representing your company 24×7— even if not during “working hours” or in the office. Yell epithets at the Chick-fil-A drive-through employee, surf porn late at night, or get arrested for drunk fighting– you are representing your company. That’s proof enough of the power of personal branding. And some would say that
The amazing (or scary) part of being a Founder… Read More »