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Here are the plug-ins we use to manage our training system.

What do you think? Confidence is rarely the answer — it will KILL you.

A novice would tell you it’s all about bids, targeting, and tools. While most people are focused on optimizing their way to a successful campaign, they are usually missing the most important ingredient. Facebook Advertising in 2019

What are you doing to maximize impact for others?

The various tools and technologies we use to run our agency, train our people, manage data, and collect money. You’re only as good as your systems + people. Because without those two components working together, governed by repeatable process– it’s just you, not a business. And if you step away, your business dies. What’s stopping

If you’re an agency or entrepreneur, it’s not about showing only the highlight moments of the figurehead. It’s the sum of what your people are doing, your customers, and anyone that you engage with. “Building a Personal Brand Ft. Dennis Yu of Content Factory”

Facebook charged me $50 to reach less than 250 people. That’s not to get 250 likes or even 250 views— that’s 250 people who scrolled past me in the newsfeed. The CPM (cost per thousand impressions) on this post is a whopping $200! But so what, you say. I’m bidding for conversions or some other

The smartest agencies I know have more VIDEO EDITORS on staff than any other skill set. Why? Because their clients need more video than images, copy, websites, engineering, or whatever. And these video people are also boosting posts, even though they’re not formally trained PPC people. The skill set you need to be successful is

Above all else, it serves the needs of the people and wants to prioritize content they’ll like. And what do people like to see? Intimate, shareable content that doesn’t look like an ad. So how can you guide people through the conversion funnel while still creating this type of content that resonates with people? Check

But what is something we fire people for is the attitude— how they respond after having made a mistake. Are they coachable or are they defensive? Are they accountable or do they try to blame others? Do they clearly understand what went wrong or do they insist everything is just fine? Are they solving problems