If you were studying to be a surgeon and you saw some guy on the street selling you a course on “heart surgery SECRETS” what would you think? And would you trust a “hospital” run by just one guy who hands out certifications at the end of a weekend training? Not a knock on any […]
If there are principles in medicine, then why not in marketing? Read More »
They scan for emergencies and immediately handle the difficult decisions in the morning, while still fresh. After that 30-minute sprint, they go about their morning routine of exercise, meditation, etc… And check email a few times per day– so they’re not only on top of communication but still focus on the most important things for
Most of the successful founders and CEOs I know check email first thing in the morning. Read More »
I don’t ever “do SEO”— but rank on most of the keywords I care about. Our website is a piece of junk– haven’t touched it for years and use a $9 theme. But what I have done is create a lot of content across many channels– and been fortunate enough to have a lot of
Want to know what’s crazy? Read More »
Here are the plug-ins we use to manage our training system.
It’s taken us years to figure this out. Read More »
What do you think? Confidence is rarely the answer — it will KILL you.
The most thoughtful piece I’ve written all year Read More »
A novice would tell you it’s all about bids, targeting, and tools. While most people are focused on optimizing their way to a successful campaign, they are usually missing the most important ingredient. Facebook Advertising in 2019
What are you doing to maximize impact for others?
When you help other people achieve their goals, you also get what you want. Read More »
The various tools and technologies we use to run our agency, train our people, manage data, and collect money. You’re only as good as your systems + people. Because without those two components working together, governed by repeatable process– it’s just you, not a business. And if you step away, your business dies. What’s stopping
This is our system architecture… Read More »
If you’re an agency or entrepreneur, it’s not about showing only the highlight moments of the figurehead. It’s the sum of what your people are doing, your customers, and anyone that you engage with. “Building a Personal Brand Ft. Dennis Yu of Content Factory”
Facebook charged me $50 to reach less than 250 people. That’s not to get 250 likes or even 250 views— that’s 250 people who scrolled past me in the newsfeed. The CPM (cost per thousand impressions) on this post is a whopping $200! But so what, you say. I’m bidding for conversions or some other