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Optimizing Your Facebook Ads Too Often Most Facebook advertisers are constantly touching their ads (or “turning knobs” as I like to call it) thinking that constantly changing bids, budgets, and targets is equivalent to making faster progress. What actually happens is that each optimization resets your ad rank and puts your ad right smack back […]

The number of people selling courses on how to sell a course is mind-boggling. And I’ve forced myself to go through about 20 of the most popular ones to see what they’re doing. Here’s what I’ve learned if you’re curious: + 95% of this is hype designed to make you salivate– like dangling a steak

So many friends of mine have hired virtual assistants and it has made all the difference in their now thriving businesses. But there’s no magic– as you still need to take care of these people, though on the other side of the planet. And you still need clear business processes and training to integrate them.

They structure campaign objectives into 3 stages of the funnel– Awareness, Consideration, and Conversion. And within these stages, they have objectives like awareness, lead generation, video views, and website visits. Facebook has the same ones, but it’s not Facebook. Google has the same ones, but it’s not Google. Twitter has the same ones, but it’s

Because every time I learn one thing, three more things I don’t know pop up. And soon I have 45 tabs open!Is your life like that, too? Now imagine 23 years of trying to “master” digital marketing— the vast accumulated ignorance I have. The Dunning-Kruger effect (look it up), stunningly explains how amateurs believe they

Are you around people who talk only about six figures, seven figures, and all that? It can be alluring and flashy, especially if you don’t have it yet. But I can guarantee you their lives are hollow since their self-worth depends upon your validation. The peacocks are attractive but ultimately are parasites trying to use

What you see on social media is only 1% of the picture, when the cameras are out. The other 99% of the time is mundane– responding to emails, tuning ad campaigns, organizing my schedule, reading books, waiting at baggage claim, showering, and hopefully– sleeping. There are 1,440 minutes in a day– and if someone posts

Laugh if you want, but this is a common attitude for the lazy employee mindset. I’m being paid only a fraction of what I’m worth, so I’m justified to pay only partial attention and do half-quality work. Ever been with a half-quality girlfriend or gotten surgery from a half-quality heart surgeon? Earn it the old-fashioned

“Culture, it turns out, is defined by the worst behavior the company’s leadership will tolerate from its employees (and I’d add clients, in fact). So if you let things go unchecked, culture is defined for you.” – David Schwartz

You see, it’s easy to be loved as a boss– don’t hold people accountable. Constantly praise, skipping the hard conversations. Let deadlines slip. It’s medium hard to be an effective boss since it means you have to be willing to crack the whip and rid the team of parasites. Not everyone will love you when