Facebook Advertising

Power Editor Bug: Friend of Fan Targeting Disappearing

Facebook Advertising / Dennis Yu

If you’re trying to create a page post ad in Power Editor and using FOF (friend of fan) targeting to narrow down your audience, you’re perhaps frustrated this option has disappeared: Others have verified the bug. The good news is that it’s still in the regular ads manager. So that’s your workaround for now. FOF targeting […]

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The Mechanics of Facebook Ad Budgeting

Facebook Advertising / Dennis Yu

How much should you spend on Facebook ads? Then how should you allocate budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by understanding Facebook’s point of view. Facebook wants to maximize their revenues and they do

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