Sometimes you don’t have to target at all (aka– is Facebook putting folks like us out of a job?) You’ve heard of the benefits of micro-targeting, to go all the way down to just one person. That requires a lot of work. Building lots of ads to test combinations of demographics, precise interests, audiences, partner […]
Facebook is putting folks like us out of a job? Read More »
Leslie Marsh is a Certified Cruise Planner at Cruise Planner. Her audience of 3.6 million is huge. But Facebook has gotten so smart at oCPM that it hasn’t hurt her. Just look at the 4.4% CTR and fans for only 16 cents. Rapid fan growth, driven mainly by page-like ads. Part of this is that it’s hard
Growing Cruise Fans on Facebook at 16 Cents Each Read More »
Christine is a partner of Escape Artist International. She has over 300,000 people on her email list and wants to “clean up” their social media. Their clients want to live, work, and invest in other countries. They’ve been around 18 years and grew up in an ex-pat community that shared tips on how to live
How the 300,000 EscapeArtist members can find a home on Facebook Read More »
You may remember a couple of years ago when we were limited to having access to 25 ad accounts per user profile. Now we have several profiles that have up to 100 ad accounts each. That’s a few hundred accounts in total. If you’re a consultant or ad agency, should you just create new campaigns
Why I create new accounts for all of our Facebook ad clients Read More »
Daunting. An empty campaign screen with no ads. A writer staring at the blank sheet of paper. Ever feel the psychological weight of getting motivated to take the first step? Use whatever gets you to take action. My colleague, Dennis, told me his trick for getting in a workout when he didn’t feel like running.
A 3-minute fix to setting up a new Facebook ads account Read More »
Direct marketers are all too eager to drive immediate conversion. This leads to silly behavior which frustrates them (hey, Facebook doesn’t convert) while aggravating users. The key is to balance your audience-building, engagement, and conversion efforts. You should group your ads into these 3 campaigns. If you don’t, your ads will be mixed up and
How to streamline your campaign organization Read More »
The newsfeed placements (desktop and mobile) are tricky. It’s a “personal” space for Facebook users, so you wouldn’t want to burn out from a high frequency or push overtly promotional messaging. Save that for the dark posts to fans and the RHS placements. Above we have a newsfeed that is at a frequency of 6.5.
How to diagnose newsfeed burnout Read More »
Aren’t existing customers the easiest source of incremental revenue? Original Juan, makers of spicy hot barbecue sauce, has taken their list, uploaded a custom audience, and advertised their Black Friday specials into the newsfeed. They drove 4 conversions for only $26.72, which is a cost per conversion of $6.68. You’ll have to decide if this
Using custom audiences to boost sales Read More »
Do I let it run for a certain number of days? Or perhaps wait until it gets a certain number of clicks and impressions? How do I know when to turn off an ad or create a similar ad? What’s the simple answer for those who are not math geeks? Simple Answer Let each ad
How do I tell if my Facebook ad is working or not? Read More »
If you’re trying to create a page post ad in Power Editor and using FOF (friend of fan) targeting to narrow down your audience, you’re perhaps frustrated this option has disappeared: Others have verified the bug. The good news is that it’s still in the regular ads manager. So that’s your workaround for now. FOF targeting
Power Editor Bug: Friend of Fan Targeting Disappearing Read More »