Let’s talk about the power of niching down and how that drives referrals. Niching down helps in referrals. When you choose a niche and you’re known for something, let’s say one of my friends is a world-class PR, and I’m pretty good at VAs and locals. So, any lead you get will always be worthwhile […]
Secret Hacks to Drive High-Quality Referrals Read More »
Especially if you’re a consultant or small agency, you have a lot of people wanting to sit down with you for a free consultation. You probably even have a form where they can book a free initial consultation with you. But most of these appointments end up from folks who don’t want to pay, aren’t
My #1 tip for instantly filtering out the good leads versus the time suckers Read More »
I’m not talking about your company being acquired. I’m talking about looking at the language you use in your marketing campaigns. You have customer “acquisition” campaigns, email “blasts”, and other military conquest terminology. But put the shoe on the other foot and see how this looks from the customer’s perspective. Pretend you’re the customer to
Do you want to be “acquired”? Read More »