If you’re reading this, you’re a digital guru among your friends– called on for all manner of tech support issues. They expect magic– and for free. So don’t help them if: – You believe that doing so will lead to introductions to some powerful person. This white lie rarely produces anything. – You expect anything […]
Why you should not help friends Read More »
For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours), and post-click (7 days). To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.” Some of us are still accidentally basing our Cost Per Fan
Have you seen Facebook’s new action reporting for ads? Read More »
At 2.6 million fans, they have almost double the runner-up, Champs, with 1.38 million fans. But more importantly, Foot Locker has the lowest engagement rate of the top 5 retailers, at only 1.43%. The average for athletic retailers is 2.14%. Lady Foot Locker at 183,700 fans, has a paltry 0.38% engagement rate. Our recommendation to
Foot Locker dominates athletic retailers on Facebook Read More »
I noticed that the Best Western hotel chain had not only more fans than any other hotel chain on Facebook, but also the highest engagement rate. So I took a snapshot from our social dashboard and tweeted it to them. They retweeted it and also followed me back. Now let’s figure out what other nice
Compliments get you everywhere Read More »
Remember how Dante, in his Divine Comedy, had the nine circles of hell? Well, locksmiths have those too. Not nine, only seven, but surely you get the point. There are seven incredibly ludicrous ways to get locked out of your house, and, like Dante, we will discuss them in ascending order (skipping a couple, because like I
Syosset Lock Shop– the parable of the 7 circles Read More »
Look at the top startups– the ones who are actually making money versus the pretenders. What’s the difference between them? You’ll notice that they all work ultra hard, are ultra networked, and are ultra knowledgeable. The catch-22 is that if you’re a one-man show, how can you possibly put in enough time to work, meet people, and learn at the same
How to avoid obvious failure as a startup Read More »
Everyone is building stuff these days on the web. Grab some design templates, and an open-source CMS, and pay some freelancers from a foreign country $500 to bring it together. You seemingly mitigate risk by looking at their feedback ratio, client reference list, or even sample code (if you are technical enough). But your project
Why your web project is failing Read More »
It took me three cross-country flights to finish Wayne’s book. It’s 161 pages of simple but powerful language. Do you want to hear the essence of someone who left the corporate world and built one of the largest non-profits in the world—one that has donated 15 million pairs of shoes? Want to find out how
Wayne Elsey Says Almost Isn’t Good Enough Read More »
I had a chance to catch up with PJ Glassey– a world-class stair-climbing athlete (yes, he bounds to the top of tall buildings across the globe) and the owner of X Gym in Seattle. PJ is also the personal trainer of Gillian Muessig, who introduced me to PJ and helped me get my butt kicked
Seattle Personal Trainer Extraordinaire: PJ Glassey Read More »