A colleague and I were discussing “leadership” and what that truly meant. We came up with this analogy, which I hope you’ll enjoy. Imagine you move rocks for a living. The more rocks you move, the more you’re paid. You don’t move rocks, you don’t get paid. Thus, you understand the direct linkage between putting […]
How to scale up your agency: a fresh approach Read More »
In his new book “Zero to One” and in this awesome Stanford startup lecture, Peter Thiel talks about how companies need to differentiate such that they have no competitors. That sounds ridiculous, if you’re a consultant, since there are so many other consultants out there beating their chests, all saying they’re knowledgeable, care for clients, and
When I lived in Salt Lake City Read More »
I took this screenshot just now. The top 3 ads are all Facebook retargeting. In other words, I had just visited these sites and immediately, they are showing me messages related to whatever I was just looking at. With jiveSYSTEMS, I was learning about how to do video email. So they’re tempting me with more
Website Custom Audiences are the BEST thing on Facebook Read More »
I’m not sure, but Facebook is showing this when I search for his name on Facebook. Do you think this is an ad? Maybe Facebook will bring back the sponsored results, which were search ads?
What do Alex Houg and Star Wars have in common? Read More »
I wrote a blog post on project management three years ago. It sat dormant. No hits. And then a few weeks ago, it got 1,792 pageviews. All organic. No ads and nobody promoting it, from what I can tell. The only hypothesis I have is that it’s actually Facebook traffic or that Google’s algorithm is
A dead post from 3 years ago suddenly comes alive– and my guess why Read More »
You should build your network before you need it. Work toward your strengths. Tell your story. Dancing is good! Network is net worth. Be careful what you put on social media. Build your brand. Don’t waste time on the Internet. Be a light with things you learn. Fly, don’t walk.
Top 10 Things That I Learned at #L2E Read More »
They charged him $25 for his debit card being declined. Here’s what happened: Do you think cable companies should be even be on social channels if they are not equipped to handle issues? Or is it a necessity, like having a call center? We, ourselves, are having a nightmare with Comcast trying to get business
COX Cable is taught a lesson by the former head of social customer care of GoDaddy Read More »
You know my mission is to create jobs for all of you via structured, self-paced training. We are combining the knowledge of our industry friends to assemble these certifications. If you have stuff you’d like to share, hit me up and we’ll promote you! 2014 is going to be an incredible year, especially for anyone
I love you all THIS much! Read More »
Did you know that you can hit “promote” on your personal status updates– you as a user, as opposed to what you post on your page? Like this… But for your $6.99 you don’t get any real stats, unlike the rich detail on impressions, actions, and conversions from promoting a post on a page (not
Fatal snake bite on Facebook Read More »
I’m at 4,990 friends now. Every week, I purge another 40 so I can add a fresh 40 friends. It used to be that the 5,000 cap was friends plus pages you liked- total connections. Now it’s just friends. If you go to your profile and click on friends (the screenshot above), Facebook lists your
What to Do When You Hit 5,000 Friends on Facebook Read More »