Slovenian digital agencies bill at $30-40 an hour, while London marketers bill at about $120 an hour, effectively.
Labor arbitrage is when your clients are in one place while you work in another.
But it’s not just about cost savings, which is why most people hire from the Philippines, but to provide freedom to the very best talent.
When you optimize for your best talent, as opposed to cost, you deliver maximum value, as opposed to a minimum expense.
Decide if your strategy is to just get by or to flourish— to employ the cheapest or the best.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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