Facebook can predict a lot of spooky things, like if you’re gay and like ice cream, but it’s now so much more with Graph search.
Jon Loomer recently wrote about how you can use Graph search in all kinds of useful combinations to discover what your fans like. This allows you to drill down into similar interests and find out what fans of a certain topic like, making it easy for you to discover new lateral interests for your campaigns. You can also just use it to find weird groups of people – here are a few examples from just playing around:
Female Republicans who like Satan
Males who like SpongeBob Squarepants employed by Yahoo who like other males:
The real fun comes with testing conflicting interests – Who wants a burger after the animal rights protest?
Or coming home from church and putting on some SLAYER:
Then there’s the most conflicted Baseball fans ever:
How do you use graph search?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
