Facebook can predict a lot of spooky things, like if you’re gay and like ice cream, but it’s now so much more with Graph search.
Jon Loomer recently wrote about how you can use Graph search in all kinds of useful combinations to discover what your fans like. This allows you to drill down into similar interests and find out what fans of a certain topic like, making it easy for you to discover new lateral interests for your campaigns. You can also just use it to find weird groups of people – here are a few examples from just playing around:
Female Republicans who like Satan
Males who like SpongeBob Squarepants employed by Yahoo who like other males:
The real fun comes with testing conflicting interests – Who wants a burger after the animal rights protest?
Or coming home from church and putting on some SLAYER:
Then there’s the most conflicted Baseball fans ever:
How do you use graph search?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
