Most people who want my attention send a generic pitch. Alex Makowski did not. He sent a cold Twitter message with a personalized four-minute video — and it worked. That instinct for doing the work other people skip is why, months later, we were sharing a stage at DigiMarCon in New York. I want to honor Alex.

From a Cold DM to a Stage

Alex coached up fast. I showed him the Lighthouse model, how to claim a Google Knowledge Panel, and the Dollar-a-Day strategy, and he ran with all of it. He founded Infinite Bookings, wrote a book on cold email, and started teaching his exact scripts on podcasts. His very first business, by the way, was flipping more than 30 bikes on Facebook Marketplace in three months — the same outreach craft, just younger.

Why I Honor Alex

Real marketing is not what you say about yourself. It is what other people say about you. Alex earns those mentions by helping other young entrepreneurs get their careers off the ground — that is literally his stated mission. Honor others first, capture the proof, amplify it with the Content Factory. He is a textbook case of the AI Builder Program mindset.

Thank You, Alex

I am not being paid to say any of this. Speaking on stage with Alex in New York was one of my favorite moments of the year. Thank you for showing that the right four-minute video, sent to the right person, can change your life. Follow him at alex-makowski.com.