Here are the goodies that I brought back just for you!

Post images and videos on LinkedIn to get 10x the reach and engagement of Facebook, which is now crowded.

LinkedIn ads are fantastic for lead gen, even if you’re not in B2B or recruiting.

Unlike Facebook, you can target by job title and company name, even calling these out in the ad itself via dynamic ads. Because there’s so little competition on LinkedIn, you’ll find some posts will get crazy engagement, sometimes even thousands of likes.

Always comment on posts to double the reach they would have gotten.

When you do, it generates notifications for your community in a non-spammy way.

So then your post will live for 4-5 days instead of just 1-2 days.

On Facebook, your post will typically live for 4-5 hours.

Don’t mass tag other people or use more than a couple of hashtags, since that makes you look self-promotional.

LinkedIn has a web pixel, email custom audiences, and basic analytics.

Put your retargeting pixels from Facebook, Google, and LinkedIn inside your Google Tag Manager container, so you have omnipresence across all channels!

The cafeteria at LinkedIn is almost as good as FB HQ, which has a legit BBQ and an ice cream shop.

What do you think?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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