I'm not proud of the fact that I've FIRED or lost 100+ people in my career.
It never gets easier– the pain is as much as the first time– even if they clearly deserved it.
But one thing I am proud of is that, through the years, our team has developed a de-boarding checklist.
This list (below) covers every single system or asset we need to account for, so the company can continue to operate smoothly.
Today a friend of mine called me desperately for help.
She didn’t properly de-board an employee.
And that person created havoc by kicking out other admins, while not responding to my friend’s messages.
Checklists are not bureaucracy— they are learnings systematized to help you prevent future pain and losses.
The beauty of checklists is that you can learn from your mistakes in advance instead of having to incur the pain yourself first.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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