I'm not proud of the fact that I've FIRED or lost 100+ people in my career.

It never gets easier– the pain is as much as the first time– even if they clearly deserved it.

But one thing I am proud of is that, through the years, our team has developed a de-boarding checklist.

This list (below) covers every single system or asset we need to account for, so the company can continue to operate smoothly.

Today a friend of mine called me desperately for help.

She didn’t properly de-board an employee.

And that person created havoc by kicking out other admins, while not responding to my friend’s messages.

Checklists are not bureaucracy— they are learnings systematized to help you prevent future pain and losses.

The beauty of checklists is that you can learn from your mistakes in advance instead of having to incur the pain yourself first.

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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu