We’ve been bidding $5 a follower on low-income targets.
Who would have thought low-income would have been so expensive?
Twitter’s algorithm sometimes makes insane recommendations.
Do you believe others are bidding $9 to $13 a follower for these targets or is this eCPM suggestion at work?
What we have noticed is that when you have a low click-through rate, Twitter begins to suggest higher bids, no matter what the business objective. Sometimes we can get followers for a dime and other times it’s a few dollars.
To get around this, we will increase our audience size and increase our bids.
With Facebook, you know you can hit nearly 50% of your targeted audience in a day, so you have to limit the target size, or else eat up your budget quickly. But with Twitter, that’s not the case.
Readers, what are you observing?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
