I get more engagement on LinkedIn than on Facebook– can you believe that? LinkedIn is a bonanza, since it’s a big audience with little competition. Milk this for the next few months, just like the early days of Google or Facebook. Check out these posts and see what you can pick up for your own […]
What posts work on LinkedIn and what posts don’t Read More »
I get more engagement on LinkedIn than on Facebook– can you believe that? LinkedIn is a bonanza, since it’s a big audience with little competition. Milk this for the next few months, just like the early days of Google or Facebook. Check out these posts and see what you can pick up for your own
What posts work on LinkedIn and what posts don’t Read More »
Billy Gene is to marketing as Las Vegas is to America. Let’s go behind the surface appearances to discover what’s underneath, and I’ll explain how he went from relative obscurity to being on all the top stages making a million dollars a month in passive income. Like you, I’ve watched his highly entertaining videos for
Why Billy Gene is the Quintessential American Marketer We Love and Hate Read More »
Our main Facebook ad account got shut down a couple weeks ago. Again. For those who share our pain, you must know that it’s rare to get it back. Appealing to Facebook doesn’t work. Contacting support? Fruitless. Even when you are spending a million dollars a month and have a Facebook rep. They won’t tell
How to avoid Facebook banning your ad account and what to do if it happens Read More »
I’ve had the honor of working with him for the last few years to see his knowledge first-hand. You can’t go wrong by hiring him for your B2B lead gen efforts. And last time I checked, he was undercharging for his services. But don’t tell him that! We were first introduced by Mike McEuen, who is one
AJ Wilcox is the world #1 at LinkedIn Ads Read More »
Successful product marketing requires sequencing users through a WHY, HOW, and WHAT flow. Without this, you have random, irrelevant, interruptive, un-targeted, and wasteful marketing. See: https://dennisyu.com/want-to-grow-unlock-awesomeness-in-your-business-promote-your-winners/ WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing. HOW is teaching what you know– especially what you’d do if
How to create a KILLER Facebook Funnel using an easy 3×3 grid Read More »
The new CEO of Mercedes-Benz USA, Dietmar Exler, upon taking the role, said: “You’d better have your act together regarding the culture you want to create, or the 300 new people will create it for you,” Exler says in the article published June 30. Exler talks about immersing new employees in the company’s brand, about
The average lifespan of a tweet is 18 minutes. That’s not long for your 280 characters of sage wisdom to survive. We’ve been testing how to get more ROI from your account. Twitter, like Facebook, lets you pin tweets to the top of your page. Sounds simple, but can be powerful. Here’s how. Choose a
Creating Influence on Twitter Read More »
Let’s say you have a one minute interview with Mari Smith. What’s the ROI? If you remarket that to Mari Smith’s audience, you’ve created a pseudo-remarketing audience. Though her audience hasn’t engaged with you yet, because they trust her, that trust confers to you. This principle is called “implied authority” and you can learn more
How to Use Facebook and Your Allies to Amplify Your Exposure Read More »
In 2010 I served a 2-year mission for my church. My job as a missionary was to find people and convert them, through baptism. There were two ways this was accomplished. Member referrals: People would tell their friends who were already members they were interested in learning more about their church. Tracking: We’d knock door-to-door
Why Google Ads cost more than Facebook Read More »