We recently spoke at the SongRise Music Conference in Peace River, Alberta. It’s an annual conference/workshop for people in the music industry. I invited attendees to share the following: “What is the one tip you want to share with other artists that you learned at the SongRise Conference this weekend?” The responses were amazing: Karen […]
10 Facebook Marketing Tips From 10 Musicians Read More »
Are you excited about the new unified interest targeting in Facebook ads? We can now target people who are currently traveling. How does Facebook know? They look at your activity by check-ins and current location, which includes mobile. What’s awesomely scary is how Facebook has been tying together what’s in your profile (precise interests) with your offline
3,815,7771 travelers can’t be wrong! The best targeting platform in the world Read More »
Check this out– $39.68 on 390 impressions. That works out to $107.60 CPM (cost per thousand impressions). For the math people out there, that is 10 cents per IMPRESSION, not per click. Fortunately, I got 7 clicks, so it works out to less than $6 a click. Is that too high a cost? If it
The most expensive ad on Facebook ever? Read More »
The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, are revamped. It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives. Should Facebook marketers rejoice? If you’re bidding on oCPM, then probably not, since Facebook will already balance placement selection for you. The net effect is a
New RHS ads on Facebook increase CTR 300% Read More »
Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation software to small businesses, you’d
Who doesn’t like the surprise gift in their mailbox? One of our favorite things to do after meeting with friends and business partners is to choose something relevant to our conversation and find something on Amazon Prime. They usually reciprocate, especially if they’re social media people. Yes, I’m looking at you, Heather Dopson, Jason Miller,
A clever way to impress friends for $10 and 60 seconds of your time via Amazon Prime Read More »
Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic. Your page’s newsfeed is already designed to work on mobile. And your ads should work on mobile. No touch is needed from you. If you do mobile anything, just make sure
I took this screenshot just now. The top 3 ads are all Facebook retargeting. In other words, I had just visited these sites and immediately, they are showing me messages related to whatever I was just looking at. With jiveSYSTEMS, I was learning about how to do video email. So they’re tempting me with more
Website Custom Audiences are the BEST thing on Facebook Read More »
I’m not sure, but Facebook is showing this when I search for his name on Facebook. Do you think this is an ad? Maybe Facebook will bring back the sponsored results, which were search ads?
What do Alex Houg and Star Wars have in common? Read More »
This was our favorite ad type, especially for the busy marketer that doesn’t have time to set up ads against every single post. So now the world of Facebook advertising becomes just a little bit harder. No more set it and forget it. The good news is that you won’t have to deal with mass
Sadness… No more “always on” Facebook ads Read More »