I admire entrepreneurs of all types. I’ve known Josh for a few years and wanted to share with you the zeal that only founders have. Notice how this is different than how an employee talks about their company—even without the F word! Ever since I can remember, clothes have been important to me. Not only […]
Thoughts Astray: A founders story by Josh Bachrach of Stable Company Read More »
Southwest is my airline of choice in the United States because it rewards those who game the system. Every seat is first class, so they’ll tell you, but really there is only one per plane located next to the over-wing exits. The row ahead has no seat ahead of you. If you hit Companion Pass,
Southwest Airlines- A Rapid Rewards Junkie Confesses Read More »
I did 310,000 miles last year. Hotels and airports are just a blur. People ask if I’m like George Clooney in “Up In the Air”. I tell them I trust his travel tips as much as I’d trust his medical advice. The reality of business travel is that it’s tough — a ton of mindless
Fancy Hands: The REAL Story Read More »
Great salespeople aren’t just about pushing the current set of product features with hard-sell tactics. Rather, they align with a client’s problems first, of which later it’s clear that our social media dashboards help solve the problem. Great salespeople need empathy and imagination imagine if you didn’t have to create weekly reports anymore– that one
How to be a great salesperson Read More »
VCs and various strategy-minded folks ask me all the time what competitive advantage Content Factory has versus a slew of other social analytics vendors. Hey, what if Facebook decides to build a real analytics tool? How about the other players that pop up every day? Your competitive advantage is the quality of your people. Period.
Your competitive advantage is not what you think Read More »
For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours), and post-click (7 days). To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.” Some of us are still accidentally basing our Cost Per Fan
Have you seen Facebook’s new action reporting for ads? Read More »
We grabbed 1,000,000 random posts from Facebook and tracked all interactions at a user level. We used the graph API, which is open to anyone. [Side note: if you’d like to learn how to pull this data, ping me.] Highlights: Women tend to “like” more than “comment” on a post. Worldwide, 51% of post likes were
1,000,000 post sample says: Women click LIKE more, while guys POST Read More »
I was chatting with a friend who has amazing online marketing skills and serves local clients. He wanted to grow his practice to include Fortune 500 brands. Here is my advice. Don’t assume growing is automatically a good thing. Once you get beyond a dozen or so clients, you’ll have to bring on other staff—freelancers
So, you want to start your own online marketing agency? Read More »
At 2.6 million fans, they have almost double the runner-up, Champs, with 1.38 million fans. But more importantly, Foot Locker has the lowest engagement rate of the top 5 retailers, at only 1.43%. The average for athletic retailers is 2.14%. Lady Foot Locker at 183,700 fans, has a paltry 0.38% engagement rate. Our recommendation to
Foot Locker dominates athletic retailers on Facebook Read More »