My friends who work at Facebook gave me access to their onboarding training since we are tuning up how we hire up new account managers. What I’ve learned…… – Role-playing is critical to being good with clients, so trainees take turns practicing as the client, account manager, and observer, grading the role-play across key factors. […]
What I’ve learned from Facebook Read More »
Warning: it’s raw and technical, but for systems builders (even if you’re not an engineer), you’ll get a sense of what scaling up systems and people entails. Being able to map out how your company operates in detail, whether you are a small or big company, selling services or products, is key to getting out
Here’s a sneak peek into what we’ve been building. Read More »
To get cheap video views against your target audience, look at these two diagnostic factors. 1) base CPM– how much you’re paying per 1,000 people/impressions. No matter the objective you choose (messages, leads, engagement, conversions, views, etc), Facebook is still calculating how much they are earning per 1,000 impressions. If you’re above a $10 CPM-
This is the double-whammy of Facebook ads– let me break it down for you. Read More »
Social media, whether it’s Facebook, Instagram, YouTube, or any other network, is a pay-to-play game, and you don’t want to waste money. Let’s cover four points on how you’re able to test and home in on your target audience so that when you’re spending money, you’re doing it in an efficient way. Number one: Organic
Why testing and knowing your target audience are key before you pay to play Read More »
My friend Colin Wayne appeared on Fox News the other day to discuss Biden’s proposed economic plan. He made some astute points, which I agree with. First, on paper, Biden’s plan sounds great. But, how does he expect to implement it? There’s a lot of focus on the result, but no mention is made of
People over profits Read More »
A friend of mine recently came to me for help. He entered into a contract with an acquaintance for roughly the following: producing videos on a monthly basis of him explaining what he does and how he helps people– building, hosting, and maintaining a new (second) website for me (he owns the URL)– onsite and
4 things to do when your web developer holds you hostage Read More »
There are two co-founders of Profluent, which is a company specializing in PR. One of them sent me this barrage of texts. What do you think of this move by this PR company? And what do you think I should do?
Someone at Profluent has been naughty– guess who? Read More »
The most powerful thing you can do is NOT generate sales. It’s hiring the right people. Hire people you believe in, not necessarily the most skilled. Because they will be there for you in the long run, helping you solve problems that you never would have anticipated. And the best way to attract the right
People make all the difference Read More »
A friend of mine who just started his agency asked me if he should be giving his time away for free for a Power Hour audit. And I told him HECK NO. Because he’s got dozens of other clients that would love to hire him and buy his implementation packages. Because this prospect insisted on
Your time is valuable. Read More »
I’ve seen so many young adults, so bright and well-meaning, crash and burn their careers. One simple reason and one simple fix… The fix—put in a solid day of work, then play. Playing Bitcoin slots, for instance, is the perfect alternative to manage and overcome stress after a long day. When you face got to-do