David Carroll: show the work behind the promise
Showing how a job gets done helps a customer understand what they’re buying. David Carroll took Jack Wendt and me through his print and direct-mail operation in Minneapolis. Watch the tour, then hear David explain the business in our longer conversation.
That visit is a useful place to start: you can see the operation, then hear David explain the business in our longer conversation. In the interview pictured above, I’m wearing a red DOPE shirt. That small detail brings me back to the people and the work around the recording.
Visit David’s site · See Dope Marketing · The story behind the red DOPE shirt.