Dennis Yu

Put your reputation to work

Turn the trust you’ve earned into useful content that helps customers choose you.

Dennis Yu’s tree

58 distinct published pieces on 6 connected limbs. Core relationships selected by Dennis. Each leaf links to published work; this is a growing map.

Dennis Yu: relationships, useful content and the work they supportAn organic tree with 6 major limbs and 58 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. Apple area follows declared relationship priority; content leaves show the published support. Unrated relationships use a neutral size. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots.Marko documents shared home service conference context with Tommy and Dennis.; Tommy MelloUsing the Why Story formula with Dennis Yu; Help customers understand your brand before they callTMV and KickCharge announce their partnership; Where AI fits in operating manualsFinding great technicians; Staffing systems and service qualityTurn repeatable work into operating manuals; An early conversation with Al LeviBuilding a business that can be sold; Customer databases, marketing and pricing with Ken GoodrichRelationships and gratitude with John Ruhlin; When Tommy’s mother answered customer callsAn upset customer and a delivery of flowers; Make roles and advancement visible with an org chartKPI calculator excerpt; Vertical Track 2022 speaker announcementDeveloping a team where everyone can win1Tommy Mello$Money pages: Tommy Mello. Priority 2; 19 supporting pieces. Suggested route to build.HVAC Quote and Dollar-a-Day collaborator.Named on the Concrete Growth Summit 2024 AI panel.Interviewed Marko for Local Marketing Secrets.Named by Dennis at Optimize Live.Marko documents shared home service conference context with Tommy and Dennis.Marko SipilaHonoring Marko Sipila: Seven Figures by 21, and Still Running UphillWhy I Run Marathons With My Mentees (And What Marko Sipila Taught Me About Letting Go)How Marko Sipila Runs the Content Factory Across Three Home Service VerticalsMarko Sipila Started an Agency in High School and Built HVAC Quote by 21How Marko Drove 100 New Customers in 100 Days with Engaging Video ContentHow HVAC Quote Helps Contractors Generate $100K More per Month for Just $350Stop Bleeding HVAC Leads: The $350 Widget That Turns Clicks Into $100K+/moMarko Sipilä is Not a Facebook Ads Expert2Marko SipilaMarko Sipilä portrait$Money pages: Marko Sipila. Priority 2; 14 supporting pieces. Suggested route to build.Spoke with Dennis and Dylan at the DSDT AI Summit.Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site.Honoring Dylan Haugen: The Pro Dunker Who Co-Built Our Agent FactoryWe’re hiring two more AI builders who can travelHow We All Win When You Start an AI CompanyWhat 76 Dunkers Taught Me About the Knowledge Gap Every Creator HasYou Can’t Learn to Operate on a Stuffed Animal: Why Agentic AI Has to Be Taught on Real BusinessesBuilding Trust and Proof: DigiMarCon Minneapolis Recap3Dylan HaugenDylan Haugen portrait$Money pages: Dylan Haugen. Priority 2; 8 supporting pieces. Suggested route to build.Photographed with Dennis at DigiMarCon.Liana Announced a Dollar a Day Workshop on FacebookLiana Hosted. I Graded Lamont Brothers in Public.Honoring Liana Ling: The Practitioner Who Brings a Podcast Studio to Every ConferenceLiana Ling: The Lead‑Gen Queen Who’s Too Busy Making Everyone Else ShineHow to Film Authentic On-Site Videos That Rank: Tips for Local Businesses and Young AdultsLiana and Dennis working at a laptopLiana and Dennis recording at DigiMarConLiana and Dennis at a shared meal4Liana Ling$Money pages: Liana Ling. Priority 2; 9 supporting pieces. Suggested route to build.Interviewed Marko for Local Marketing Secrets.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Honoring Dan Leibrandt: 17 Days, Two Continents, One Content FactoryHow I Finished an Ironman 70.3 on Zero Training (and a Facebook Marketplace Bike)Walk Where the Apostles Walked: 23 Days Through Turkey’s Biblical SitesHow to Film Authentic On-Site Videos That Rank: Tips for Local Businesses and Young AdultsBusiness Travel Hacks: How I Flew 6.5 Million Miles While Building CompaniesPeople keep holding up my TikTok book. That is the point of the signing table.5Dan Leibrandt$Money pages: Dan Leibrandt. Priority 2; 8 supporting pieces. Suggested route to build.Spoke with Dennis and Dylan at the DSDT AI Summit.Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site.Honoring Cam Hazzard: A 50-Inch Vertical and a Dean’s List MindWhy Cam Hazzard Is the Kind of Young Adult AI Operator We Need More OfMeet Cam Hazzard: One of the 24 Best Dunkers in the World Competing in Shaq’s Dunk Man LeagueWhat 76 Dunkers Taught Me About the Knowledge Gap Every Creator HasYou Can’t Learn to Operate on a Stuffed Animal: Why Agentic AI Has to Be Taught on Real BusinessesWe’re hiring two more AI builders who can travel6Cam Hazzard$Money pages: Cam Hazzard. Priority 2; 8 supporting pieces. Suggested route to build.Goals, Content, and TargetingDennis YuDennis Yu: relationships, useful content and the work they supportAn organic tree with 6 major limbs and 58 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. Apple area follows declared relationship priority; content leaves show the published support. Unrated relationships use a neutral size. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots.Marko documents shared home service conference context with Tommy and Dennis.; Tommy MelloUsing the Why Story formula with Dennis Yu; Help customers understand your brand before they callTMV and KickCharge announce their partnership; Where AI fits in operating manualsFinding great technicians; Staffing systems and service qualityTurn repeatable work into operating manuals; An early conversation with Al LeviBuilding a business that can be sold; Customer databases, marketing and pricing with Ken GoodrichRelationships and gratitude with John Ruhlin; When Tommy’s mother answered customer callsAn upset customer and a delivery of flowers; Make roles and advancement visible with an org chartKPI calculator excerpt; Vertical Track 2022 speaker announcementDeveloping a team where everyone can win1$Money pages: Tommy Mello. Priority 2; 19 supporting pieces. Suggested route to build.HVAC Quote and Dollar-a-Day collaborator.Named on the Concrete Growth Summit 2024 AI panel.Interviewed Marko for Local Marketing Secrets.Named by Dennis at Optimize Live.Marko documents shared home service conference context with Tommy and Dennis.Marko SipilaHonoring Marko Sipila: Seven Figures by 21, and Still Running UphillWhy I Run Marathons With My Mentees (And What Marko Sipila Taught Me About Letting Go)How Marko Sipila Runs the Content Factory Across Three Home Service VerticalsMarko Sipila Started an Agency in High School and Built HVAC Quote by 21How Marko Drove 100 New Customers in 100 Days with Engaging Video ContentHow HVAC Quote Helps Contractors Generate $100K More per Month for Just $350Stop Bleeding HVAC Leads: The $350 Widget That Turns Clicks Into $100K+/moMarko Sipilä is Not a Facebook Ads Expert2$Money pages: Marko Sipila. Priority 2; 14 supporting pieces. Suggested route to build.Spoke with Dennis and Dylan at the DSDT AI Summit.Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site.Honoring Dylan Haugen: The Pro Dunker Who Co-Built Our Agent FactoryWe’re hiring two more AI builders who can travelHow We All Win When You Start an AI CompanyWhat 76 Dunkers Taught Me About the Knowledge Gap Every Creator HasYou Can’t Learn to Operate on a Stuffed Animal: Why Agentic AI Has to Be Taught on Real BusinessesBuilding Trust and Proof: DigiMarCon Minneapolis Recap3$Money pages: Dylan Haugen. Priority 2; 8 supporting pieces. Suggested route to build.Photographed with Dennis at DigiMarCon.Liana Announced a Dollar a Day Workshop on FacebookLiana Hosted. I Graded Lamont Brothers in Public.Honoring Liana Ling: The Practitioner Who Brings a Podcast Studio to Every ConferenceLiana Ling: The Lead‑Gen Queen Who’s Too Busy Making Everyone Else ShineHow to Film Authentic On-Site Videos That Rank: Tips for Local Businesses and Young AdultsLiana and Dennis working at a laptopLiana and Dennis recording at DigiMarConLiana and Dennis at a shared meal4$Money pages: Liana Ling. Priority 2; 9 supporting pieces. Suggested route to build.Interviewed Marko for Local Marketing Secrets.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Honoring Dan Leibrandt: 17 Days, Two Continents, One Content FactoryHow I Finished an Ironman 70.3 on Zero Training (and a Facebook Marketplace Bike)Walk Where the Apostles Walked: 23 Days Through Turkey’s Biblical SitesHow to Film Authentic On-Site Videos That Rank: Tips for Local Businesses and Young AdultsBusiness Travel Hacks: How I Flew 6.5 Million Miles While Building CompaniesPeople keep holding up my TikTok book. That is the point of the signing table.5$Money pages: Dan Leibrandt. Priority 2; 8 supporting pieces. Suggested route to build.Spoke with Dennis and Dylan at the DSDT AI Summit.Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site.Honoring Cam Hazzard: A 50-Inch Vertical and a Dean’s List MindWhy Cam Hazzard Is the Kind of Young Adult AI Operator We Need More OfMeet Cam Hazzard: One of the 24 Best Dunkers in the World Competing in Shaq’s Dunk Man LeagueWhat 76 Dunkers Taught Me About the Knowledge Gap Every Creator HasYou Can’t Learn to Operate on a Stuffed Animal: Why Agentic AI Has to Be Taught on Real BusinessesWe’re hiring two more AI builders who can travel6$Money pages: Cam Hazzard. Priority 2; 8 supporting pieces. Suggested route to build.Goals, Content,and TargetingDennis Yu

PurposeMy mission: a million jobs through hands-on training.

Limb width: declared relationship priorityLeaf area: articles, videos and photosDollar apples: money pages and opportunitiesApple area: declared relationship priority

Gold $ apples lead to real offer or inquiry pages. Dashed outlines mark suggested routes. Core relationships have larger apples; content leaves show their published support. Sizes are planning judgments, not earnings.

Every branch and its next steps

1. Tommy Mello

19 distinct published pieces. Dennis selected this as a core relationship on September 8, 2026.

Next opportunity: Use the Why Story conversation to show a home-service owner what useful proof looks like, then offer an audit.

Suggested next steps

2. Marko Sipila

14 distinct published pieces. Dennis selected this as a core relationship on September 8, 2026.

Next opportunity: Connect the HVAC and Content Factory examples to the relevant audit or personal-brand page.

Suggested next steps

3. Dylan Haugen

8 distinct published pieces. Dennis selected this as a core relationship on September 8, 2026.

Next opportunity: Show a completed athlete or local-business brand example beside the invitation to build one.

Suggested next steps

4. Liana Ling

9 distinct published pieces. Dennis selected this as a core relationship on September 8, 2026.

Next opportunity: Place the public working webinar beside a clear invitation to get help with a real business page.

Suggested next steps

5. Dan Leibrandt

8 distinct published pieces. Dennis selected this as a core relationship on September 8, 2026.

Next opportunity: Turn the strongest podcast lesson into a short case study linked to the personal-brand offer.

Suggested next steps

6. Cam Hazzard

8 distinct published pieces. Dennis selected this as a core relationship on September 8, 2026.

Next opportunity: Use Cam’s published build to show what an AI Builder can learn by doing the work.

Suggested next steps

Read the people, published work and sources
person

Tommy Mello

Sources
person

Marko Sipila

  • HVAC Quote and Dollar-a-Day collaborator. — Dennis Yu
  • Named on the Concrete Growth Summit 2024 AI panel. — David Carroll
  • Interviewed Marko for Local Marketing Secrets. — Dan Leibrandt
  • Hosted Optimize Live, where Marko was named. — Damon Burton
  • Marko documents shared home service conference context with Tommy and Dennis. — Tommy Mello
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Dennis Yu
Sources
person

Dylan Haugen

  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Cam Hazzard
  • Co-founded Local Service Spotlight and taught together — Dennis Yu
  • Documented Cam’s personal-brand build — Cam Hazzard
  • Hosts Dunk Talk with Hunter Castona — Hunter Castona
  • Met at The Dunk Camp — Piotr Zawiślak
Sources
person

Liana Ling

Sources
person

Dan Leibrandt

  • Interviewed Marko for Local Marketing Secrets. — Marko Sipila
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dennis Yu
Sources
person

Cam Hazzard

  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Dylan Haugen
  • Documented Cam’s personal-brand build — Dylan Haugen
Sources
offer

Start with an audit

Sources
offer

Personal brand system

Sources
offer

AI Builder Program

Sources
offer

Speaking & workshops

Sources
The wider site: offer and topic destinations

These site destinations and observed body links are separate from the selected relationship stories above.

People and companies around Dennis Yu

Follow an interview, shared project or named affiliation back to its source.

Dennis Yu: direct public relationships and affiliations, plus second-hop source pathsHVAC Quote and Dollar-a-Day collaborator.Spoke with Dennis and Dylan at the DSDT AI Summit.Spoke with Dennis and Cam at the DSDT AI Summit.Photographed with Dennis at DigiMarCon.Named on the Concrete Growth Summit 2024 AI panel.Interviewed Marko for Local Marketing Secrets.Hosted Optimize Live, where Marko was named.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site.Marko documents shared home service conference context with Tommy and Dennis.Recorded the Why Story conversation on Home Service ExpertHost of the interview channelA1 rebrand work; TMV/KickCharge partnership announcedConversations about operating and staffing systemsConversations about operating and selling businesses2023 conversation about gratitudeNamed contributor to Home Service MillionaireFounderNamed CEO in 2023 announcementInvited Liana to teach Facebook advertisingAdSkills learning and teaching relationshipHosted Liana for an AI marketing sessionInterviewed Liana on Inspired InsiderHosts Dunk Talk with Hunter CastonaMet at The Dunk CampDennis YuDennis YuCHCam HazzardCam HazzardDLDan LeibrandtDan LeibrandtDylan HaugenDylan HaugenLLLiana LingLiana LingMarko SipilaMarko SipilaTMTommy MelloTommy MelloALAl LeviAMAra MahdessianBKBrian KurtzDBDamon BurtonDADan AntonelliDavid CarrollHCHunter CastonaJWJeremy WeiszJRJohn RuhlinJBJustin BrookeKGKen GoodrichAGA1 Garage Door ServiceHSHome Service ExpertTITMV Investments, LLCPMPerry MarshallPZPiotr ZawiślakDennis Yu: direct public relationships and affiliations, plus second-hop source pathsHVAC Quote and Dollar-a-Day collaborator.Spoke with Dennis and Dylan at the DSDT AI Summit.Spoke with Dennis and Cam at the DSDT AI Summit.Photographed with Dennis at DigiMarCon.Named on the Concrete Growth Summit 2024 AI panel.Interviewed Marko for Local Marketing Secrets.Hosted Optimize Live, where Marko was named.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site.Marko documents shared home service conference context with Tommy and Dennis.Recorded the Why Story conversation on Home Service ExpertHost of the interview channelA1 rebrand work; TMV/KickCharge partnership announcedConversations about operating and staffing systemsConversations about operating and selling businesses2023 conversation about gratitudeNamed contributor to Home Service MillionaireFounderNamed CEO in 2023 announcementInvited Liana to teach Facebook advertisingAdSkills learning and teaching relationshipHosted Liana for an AI marketing sessionInterviewed Liana on Inspired InsiderHosts Dunk Talk with Hunter CastonaMet at The Dunk CampDennis YuDennis YuCHCam HazzardDLDan LeibrandtDHDylan HaugenLLLiana LingMSMarko SipilaTMTommy MelloALAl LeviAMAra MahdessianBKBrian KurtzDBDamon BurtonDADan AntonelliDCDavid CarrollHCHunter CastonaJWJeremy WeiszJRJohn RuhlinJBJustin BrookeKGKen GoodrichAGA1 Garage Door ServiceHSHome Service ExpertTITMV Investments, LLCPMPerry MarshallPZPiotr Zawiślak

The inner ring shows the selected direct relationships. Switch on the second ring to follow connections through them; those contacts are not shown as direct relationships. Larger portraits mark Dennis’s selected core relationships.

Read the people, published work and sources
person

Dennis Yu

  • Both listed on the NaiL team. — George Paladichuk
  • Hosted Dennis on Evolved Pros. — George Leith
  • HVAC Quote and Dollar-a-Day collaborator. — Marko Sipila
  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Cam Hazzard
  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dylan Haugen
  • Dennis coached Dollar-a-Day for Finn's dad's painting business. — Finn Addy
  • Spent two days shadowing Dennis in Las Vegas. — Jack Allard
  • Named by Dennis at Optimize Live. — Isaac Hall
  • Dennis writes that he has known Nathaniel since his UPenn days. — Nathaniel Stevens
  • Photographed with Dennis at DigiMarCon. — Liana Ling
  • Trained through the BlitzMetrics AI Apprentice program under Dennis. — Ethan Van De Hey
  • Documents shoots with Dennis since February 2023. — Elias Bartu
  • Dennis calls Caleb a friend and collaborator. — Caleb Guilliams
  • Co-authored The Definitive Guide to TikTok Advertising. — Perry Marshall
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dan Leibrandt
  • Recorded the Why Story conversation on Home Service Expert — Tommy Mello
  • Recorded a studio interview and toured the print and direct-mail operation — David Carroll
  • Co-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshop — Jack Wendt
  • Photographed together with Tommy Mello at Vertical Track in 2022 — Josh Kelly
  • Both publicly listed on the NaiL team — Zach Sents
  • Both publicly listed on the NaiL team — Annabelle Finch
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Marko Sipila
  • Publicly described as CEO — Local Service Spotlight
  • Training work described with DSDT College — DSDT College
  • Listed as VP of Engineering — NaiL
  • Interviewed on Home Service Expert — Tommy Mello
  • Recorded and taught marketing together — Liana Ling
  • Co-founded Local Service Spotlight and taught together — Dylan Haugen
Sources
person

Cam Hazzard

  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Dylan Haugen
  • Documented Cam’s personal-brand build — Dylan Haugen
Sources
person

Dan Leibrandt

  • Interviewed Marko for Local Marketing Secrets. — Marko Sipila
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dennis Yu
Sources
person

Dylan Haugen

  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Cam Hazzard
  • Co-founded Local Service Spotlight and taught together — Dennis Yu
  • Documented Cam’s personal-brand build — Cam Hazzard
  • Hosts Dunk Talk with Hunter Castona — Hunter Castona
  • Met at The Dunk Camp — Piotr Zawiślak
Sources
person

Liana Ling

Sources
person

Marko Sipila

  • HVAC Quote and Dollar-a-Day collaborator. — Dennis Yu
  • Named on the Concrete Growth Summit 2024 AI panel. — David Carroll
  • Interviewed Marko for Local Marketing Secrets. — Dan Leibrandt
  • Hosted Optimize Live, where Marko was named. — Damon Burton
  • Marko documents shared home service conference context with Tommy and Dennis. — Tommy Mello
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Dennis Yu
Sources
person

Tommy Mello

Sources
person

Al Levi

The 7-Power Contractor; recurring Home Service Expert guest and book contributor

  • Conversations about operating and staffing systems — Tommy Mello
Sources

Connect the proof to business results

Track the path from a useful piece of work to a customer conversation and a sale. Publishing and linking are visible here; business outcomes need their own measurement.

Published work

58

Selected distinct pieces in this example

Reach

Not connected to this example

Site visits

Not connected to this example

Qualified inquiries

Not connected to this example

Bookings

Not connected to this example

Customers

Not connected to this example

Collected revenue

Not connected to this example

Use the same reporting period to connect visits, qualified inquiries, bookings and collected revenue. Each measurement keeps its source and definition.

Tommy Mello’s tree

18 distinct published pieces on 7 connected limbs. 18 selected pieces of published work; an example, not a complete Tommy content inventory.

Tommy Mello: relationships, useful content and the work they supportAn organic tree with 7 major limbs and 18 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. Apple area follows declared relationship priority; content leaves show the published support. Unrated relationships use a neutral size. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots.Using the Why Story formula with Dennis YuRelationships and gratitude with John RuhlinWhen Tommy’s mother answered customer callsAn upset customer and a delivery of flowers1Let people experience who…Dennis Yu portrait$Money pages: Let people experience who you are. Priority 1; 4 supporting pieces. Suggested route to build.+Editorial idea, not publishedHelp customers understand your brand before they callTMV and KickCharge announce their partnership2Make the company…$Money pages: Make the company recognizable. Priority 1; 2 supporting pieces. Suggested route to build.+Editorial idea, not publishedWhere AI fits in operating manualsTurn repeatable work into operating manualsAn early conversation with Al LeviMake roles and advancement visible with an org chart3Make good work repeatable$Money pages: Make good work repeatable. Priority 1; 4 supporting pieces. Suggested route to build.Finding great techniciansStaffing systems and service qualityDeveloping a team where everyone can win4Recruit and develop the…$Money pages: Recruit and develop the team. Priority 1; 3 supporting pieces. Suggested route to build.Building a business that can be soldCustomer databases, marketing and pricing with Ken GoodrichVertical Track 2022 speaker announcement5Build the business beyond…$Money pages: Build the business beyond one person. Priority 1; 3 supporting pieces. Suggested route to build.KPI calculator excerpt6Know which numbers need…$Money pages: Know which numbers need attention. Priority 1; 1 supporting pieces. Suggested route to build.Is a high-lift garage-door conversion useful for your space?7Answer the customer’s…$Money pages: Answer the customer’s garage-door questions. Priority 1; 1 supporting pieces. Suggested route to build.Goals, Content, and TargetingTommy MelloTommy Mello: relationships, useful content and the work they supportAn organic tree with 7 major limbs and 18 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. Apple area follows declared relationship priority; content leaves show the published support. Unrated relationships use a neutral size. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots.Using the Why Story formula with Dennis YuRelationships and gratitude with John RuhlinWhen Tommy’s mother answered customer callsAn upset customer and a delivery of flowers1$Money pages: Let people experience who you are. Priority 1; 4 supporting pieces. Suggested route to build.+Editorial idea, not publishedHelp customers understand your brand before they callTMV and KickCharge announce their partnership2$Money pages: Make the company recognizable. Priority 1; 2 supporting pieces. Suggested route to build.+Editorial idea, not publishedWhere AI fits in operating manualsTurn repeatable work into operating manualsAn early conversation with Al LeviMake roles and advancement visible with an org chart3$Money pages: Make good work repeatable. Priority 1; 4 supporting pieces. Suggested route to build.Finding great techniciansStaffing systems and service qualityDeveloping a team where everyone can win4$Money pages: Recruit and develop the team. Priority 1; 3 supporting pieces. Suggested route to build.Building a business that can be soldCustomer databases, marketing and pricing with Ken GoodrichVertical Track 2022 speaker announcement5$Money pages: Build the business beyond one person. Priority 1; 3 supporting pieces. Suggested route to build.KPI calculator excerpt6$Money pages: Know which numbers need attention. Priority 1; 1 supporting pieces. Suggested route to build.Is a high-lift garage-door conversion useful for your space?7$Money pages: Answer the customer’s garage-door questions. Priority 1; 1 supporting pieces. Suggested route to build.Goals, Content,and TargetingTommy Mello

PurposeHelp home-service owners build capable teams, serve customers well and run stronger businesses.

Limb width: declared relationship priorityLeaf area: articles, videos and photosDollar apples: money pages and opportunitiesApple area: declared relationship priority

Gold $ apples lead to real offer or inquiry pages. Dashed outlines mark suggested routes. Core relationships have larger apples; content leaves show their published support. Sizes are planning judgments, not earnings.

Every branch and its next steps

6. Know which numbers need attention

1 distinct published pieces. Not individually ranked; neutral display weight.

Next opportunity: Choose the most useful story in this cluster, add its proof to the relevant offer page, and link the two.

Suggested next steps

Read the people, published work and sources
person

Dennis Yu

  • Both listed on the NaiL team. — George Paladichuk
  • Hosted Dennis on Evolved Pros. — George Leith
  • HVAC Quote and Dollar-a-Day collaborator. — Marko Sipila
  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Cam Hazzard
  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dylan Haugen
  • Dennis coached Dollar-a-Day for Finn's dad's painting business. — Finn Addy
  • Spent two days shadowing Dennis in Las Vegas. — Jack Allard
  • Named by Dennis at Optimize Live. — Isaac Hall
  • Dennis writes that he has known Nathaniel since his UPenn days. — Nathaniel Stevens
  • Photographed with Dennis at DigiMarCon. — Liana Ling
  • Trained through the BlitzMetrics AI Apprentice program under Dennis. — Ethan Van De Hey
  • Documents shoots with Dennis since February 2023. — Elias Bartu
  • Dennis calls Caleb a friend and collaborator. — Caleb Guilliams
  • Co-authored The Definitive Guide to TikTok Advertising. — Perry Marshall
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dan Leibrandt
  • Recorded the Why Story conversation on Home Service Expert — Tommy Mello
  • Recorded a studio interview and toured the print and direct-mail operation — David Carroll
  • Co-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshop — Jack Wendt
  • Photographed together with Tommy Mello at Vertical Track in 2022 — Josh Kelly
  • Both publicly listed on the NaiL team — Zach Sents
  • Both publicly listed on the NaiL team — Annabelle Finch
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Marko Sipila
  • Publicly described as CEO — Local Service Spotlight
  • Training work described with DSDT College — DSDT College
  • Listed as VP of Engineering — NaiL
  • Interviewed on Home Service Expert — Tommy Mello
  • Recorded and taught marketing together — Liana Ling
  • Co-founded Local Service Spotlight and taught together — Dylan Haugen
Sources
person

Al Levi

The 7-Power Contractor; recurring Home Service Expert guest and book contributor

  • Conversations about operating and staffing systems — Tommy Mello
Sources

Ideas for the next useful piece

Show one useful Why Story from first sentence to next step — See how to turn one true story into a clear introduction that helps a prospective customer understand the business and choose a next step.

Explain the decisions behind A1’s rebrand — Understand the practical difference between changing a logo and making the company easier to recognize across its real customer touchpoints.

People and companies around Tommy Mello

Follow an interview, shared project or named affiliation back to its source.

Tommy Mello: direct public relationships and affiliations, plus second-hop source pathsBoth listed on the NaiL team.Hosted Dennis on Evolved Pros.HVAC Quote and Dollar-a-Day collaborator.Spoke with Dennis and Dylan at the DSDT AI Summit.Spoke with Dennis and Cam at the DSDT AI Summit.Dennis coached Dollar-a-Day for Finn's dad's painting business.Spent two days shadowing Dennis in Las Vegas.Named by Dennis at Optimize Live.Dennis writes that he has known Nathaniel since his UPenn days.Photographed with Dennis at DigiMarCon.Trained through the BlitzMetrics AI Apprentice program under Dennis.Documents shoots with Dennis since February 2023.Dennis calls Caleb a friend and collaborator.Co-authored The Definitive Guide to TikTok Advertising.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Recorded the Why Story conversation on Home Service ExpertRecorded a studio interview and toured the print and direct-mail operationCo-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshopPhotographed together with Tommy Mello at Vertical Track in 2022Both publicly listed on the NaiL teamBoth publicly listed on the NaiL teamPublicly described as CEOTraining work described with DSDT CollegeListed as VP of EngineeringA1 rebrand work; TMV/KickCharge partnership announcedConversations about operating and staffing systemsConversations about operating and selling businesses2023 conversation about gratitudePresident in 2023 announcementTMTommy MelloTommy MelloALAl LeviAl LeviDADan AntonelliDan AntonelliDennis YuDennis YuJRJohn RuhlinJohn RuhlinKGKen GoodrichKen GoodrichAnnabelle FinchCGCaleb GuilliamsCHCam HazzardDLDan LeibrandtDavid CarrollDylan HaugenEBElias BartuEVEthan Van De HeyFinn AddyGeorge LeithGeorge PaladichukIHIsaac HallJack AllardJWJack WendtJKJosh KellyLLLiana LingMarko SipilaNSNathaniel StevensDCDSDT CollegeKCKickCharge CreativeLSLocal Service SpotlightNNaiLPMPerry MarshallZach SentsTommy Mello: direct public relationships and affiliations, plus second-hop source pathsBoth listed on the NaiL team.Hosted Dennis on Evolved Pros.HVAC Quote and Dollar-a-Day collaborator.Spoke with Dennis and Dylan at the DSDT AI Summit.Spoke with Dennis and Cam at the DSDT AI Summit.Dennis coached Dollar-a-Day for Finn's dad's painting business.Spent two days shadowing Dennis in Las Vegas.Named by Dennis at Optimize Live.Dennis writes that he has known Nathaniel since his UPenn days.Photographed with Dennis at DigiMarCon.Trained through the BlitzMetrics AI Apprentice program under Dennis.Documents shoots with Dennis since February 2023.Dennis calls Caleb a friend and collaborator.Co-authored The Definitive Guide to TikTok Advertising.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Recorded the Why Story conversation on Home Service ExpertRecorded a studio interview and toured the print and direct-mail operationCo-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshopPhotographed together with Tommy Mello at Vertical Track in 2022Both publicly listed on the NaiL teamBoth publicly listed on the NaiL teamPublicly described as CEOTraining work described with DSDT CollegeListed as VP of EngineeringA1 rebrand work; TMV/KickCharge partnership announcedConversations about operating and staffing systemsConversations about operating and selling businesses2023 conversation about gratitudePresident in 2023 announcementTMTommy MelloTommy MelloALAl LeviDADan AntonelliDYDennis YuJRJohn RuhlinKGKen GoodrichAFAnnabelle FinchCGCaleb GuilliamsCHCam HazzardDLDan LeibrandtDCDavid CarrollDHDylan HaugenEBElias BartuEVEthan Van De HeyFAFinn AddyGLGeorge LeithGPGeorge PaladichukIHIsaac HallJAJack AllardJWJack WendtJKJosh KellyLLLiana LingMSMarko SipilaNSNathaniel StevensDCDSDT CollegeKCKickCharge CreativeLSLocal Service SpotlightNNaiLPMPerry MarshallZSZach Sents

The inner ring shows the selected direct relationships. Switch on the second ring to follow connections through them; those contacts are not shown as direct relationships. Larger portraits mark Dennis’s selected core relationships.

Read the people, published work and sources
person

Tommy Mello

Sources
person

Al Levi

The 7-Power Contractor; recurring Home Service Expert guest and book contributor

  • Conversations about operating and staffing systems — Tommy Mello
Sources
person

Dennis Yu

  • Both listed on the NaiL team. — George Paladichuk
  • Hosted Dennis on Evolved Pros. — George Leith
  • HVAC Quote and Dollar-a-Day collaborator. — Marko Sipila
  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Cam Hazzard
  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dylan Haugen
  • Dennis coached Dollar-a-Day for Finn's dad's painting business. — Finn Addy
  • Spent two days shadowing Dennis in Las Vegas. — Jack Allard
  • Named by Dennis at Optimize Live. — Isaac Hall
  • Dennis writes that he has known Nathaniel since his UPenn days. — Nathaniel Stevens
  • Photographed with Dennis at DigiMarCon. — Liana Ling
  • Trained through the BlitzMetrics AI Apprentice program under Dennis. — Ethan Van De Hey
  • Documents shoots with Dennis since February 2023. — Elias Bartu
  • Dennis calls Caleb a friend and collaborator. — Caleb Guilliams
  • Co-authored The Definitive Guide to TikTok Advertising. — Perry Marshall
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dan Leibrandt
  • Recorded the Why Story conversation on Home Service Expert — Tommy Mello
  • Recorded a studio interview and toured the print and direct-mail operation — David Carroll
  • Co-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshop — Jack Wendt
  • Photographed together with Tommy Mello at Vertical Track in 2022 — Josh Kelly
  • Both publicly listed on the NaiL team — Zach Sents
  • Both publicly listed on the NaiL team — Annabelle Finch
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Marko Sipila
  • Publicly described as CEO — Local Service Spotlight
  • Training work described with DSDT College — DSDT College
  • Listed as VP of Engineering — NaiL
  • Interviewed on Home Service Expert — Tommy Mello
  • Recorded and taught marketing together — Liana Ling
  • Co-founded Local Service Spotlight and taught together — Dylan Haugen
Sources
person

Caleb Guilliams

  • Dennis calls Caleb a friend and collaborator. — Dennis Yu
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Dom Rufran
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Mariah Wood
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Trevor Wood
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Alden Armstrong
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Demetrius Walker
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Justin Gartman
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Austin Williams
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Alex Landsverk
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Victoria Rykal
  • Listed on the BetterWealth team with founder Caleb Guilliams. — James Leonard
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Joel Robertson
  • Listed as founder — BetterWealth
Sources
person

Cam Hazzard

  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Dylan Haugen
  • Documented Cam’s personal-brand build — Dylan Haugen
Sources
person

Dan Leibrandt

  • Interviewed Marko for Local Marketing Secrets. — Marko Sipila
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dennis Yu
Sources
person

Dylan Haugen

  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Cam Hazzard
  • Co-founded Local Service Spotlight and taught together — Dennis Yu
  • Documented Cam’s personal-brand build — Cam Hazzard
  • Hosts Dunk Talk with Hunter Castona — Hunter Castona
  • Met at The Dunk Camp — Piotr Zawiślak
Sources
person

George Leith

  • Hosted Dennis on Evolved Pros. — Dennis Yu
  • Carson’s first-party press page describes recording a podcast session with George Leith. — Carson Teagarden
  • The official Evolved Pros site lists Heather Monahan as a podcast guest. — Heather Monahan
  • Martin Scholz’s first-party podcast page names Evolved Pros episode 003 with George Leith. — Martin Scholz
  • George Leith interviewed Rand Fishkin for Conquer Local episode 113. — Rand Fishkin
  • George Leith interviewed Phil M. Jones for Conquer Local episode 431. — Phil M. Jones
Sources
person

Liana Ling

Sources
person

Marko Sipila

  • HVAC Quote and Dollar-a-Day collaborator. — Dennis Yu
  • Named on the Concrete Growth Summit 2024 AI panel. — David Carroll
  • Interviewed Marko for Local Marketing Secrets. — Dan Leibrandt
  • Hosted Optimize Live, where Marko was named. — Damon Burton
  • Marko documents shared home service conference context with Tommy and Dennis. — Tommy Mello
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Dennis Yu
Sources

Connect the proof to business results

Track the path from a useful piece of work to a customer conversation and a sale. Publishing and linking are visible here; business outcomes need their own measurement.

Published work

18

Selected distinct pieces in this example

Reach

Not connected to this example

Site visits

Not connected to this example

Qualified inquiries

Not connected to this example

Bookings

Not connected to this example

Customers

Not connected to this example

Collected revenue

Not connected to this example

Use the same reporting period to connect visits, qualified inquiries, bookings and collected revenue. Each measurement keeps its source and definition.

Liana Ling’s tree

20 distinct published pieces on 6 connected limbs. Public teaching, working relationships and service routes. Relationship priorities have not been individually rated.

Liana Ling: relationships, useful content and the work they supportAn organic tree with 6 major limbs and 20 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. Apple area follows declared relationship priority; content leaves show the published support. Unrated relationships use a neutral size. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots.I Announced Our Dollar a Day Workshop LiveI Hosted Dennis Yu to Grade Pages in PublicThe Power of Dollar‑a‑DayWhy Dennis Yu’s ‘Dollar a Day’ Approach Is the Missing Piece in Your Marketing ArsenalDollar-a-Day conversation with Dennis YuLiana and Dennis working at a laptopLiana and Dennis recording at DigiMarConLiana and Dennis at a shared meal1Dennis · teach by doingDennis Yu portrait$Money pages: Dennis · teach by doing. Priority 1; 8 supporting pieces. Suggested route to build.Liana’s Facebook advertising course with Perry MarshallAI, Facebook ads and your futureHow to Micro-Target Better Audiences WITHOUT Praying Your Perfect Interest Exists in Ads ManagerLiana teaching at the Definitive Traffic SeminarThe room at Liana’s Definitive Traffic Seminar2Perry · paid advertising$Money pages: Perry · paid advertising. Priority 1; 5 supporting pieces. Suggested route to build.Liana’s agency and AdSkills story on Inspired InsiderThe experience behind Power Up Strategy3Justin · learn and…$Money pages: Justin · learn and contribute. Priority 1; 2 supporting pieces. Suggested route to build.AI tactics for direct-response marketing with Brian Kurtz4Brian · AI in real…$Money pages: Brian · AI in real campaigns. Priority 1; 1 supporting pieces. Suggested route to build.Liana’s agency and AdSkills story on Inspired InsiderYour Secret Weapon for Nurturing Valuable Connections5Jeremy · agency operations$Money pages: Jeremy · agency operations. Priority 1; 2 supporting pieces. Suggested route to build.Are You Struggling to Identify and Understand Your Target Audience’s Needs and Preferences?Adapt or Perish: Navigating the Shifting Sands of Facebook Groups and Social Media EngagementThe Night Blockbuster Could Have Bought Netflix for $50 MillionHow to Micro-Target Better Audiences WITHOUT Praying Your Perfect Interest Exists in Ads Manager6Know the customer$Money pages: Know the customer. Priority 1; 4 supporting pieces. Suggested route to build.Goals, Content, and TargetingLiana LingLiana Ling: relationships, useful content and the work they supportAn organic tree with 6 major limbs and 20 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. Apple area follows declared relationship priority; content leaves show the published support. Unrated relationships use a neutral size. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots.I Announced Our Dollar a Day Workshop LiveI Hosted Dennis Yu to Grade Pages in PublicThe Power of Dollar‑a‑DayWhy Dennis Yu’s ‘Dollar a Day’ Approach Is the Missing Piece in Your Marketing ArsenalDollar-a-Day conversation with Dennis YuLiana and Dennis working at a laptopLiana and Dennis recording at DigiMarConLiana and Dennis at a shared meal1$Money pages: Dennis · teach by doing. Priority 1; 8 supporting pieces. Suggested route to build.Liana’s Facebook advertising course with Perry MarshallAI, Facebook ads and your futureHow to Micro-Target Better Audiences WITHOUT Praying Your Perfect Interest Exists in Ads ManagerLiana teaching at the Definitive Traffic SeminarThe room at Liana’s Definitive Traffic Seminar2$Money pages: Perry · paid advertising. Priority 1; 5 supporting pieces. Suggested route to build.Liana’s agency and AdSkills story on Inspired InsiderThe experience behind Power Up Strategy3$Money pages: Justin · learn and contribute. Priority 1; 2 supporting pieces. Suggested route to build.AI tactics for direct-response marketing with Brian Kurtz4$Money pages: Brian · AI in real campaigns. Priority 1; 1 supporting pieces. Suggested route to build.Liana’s agency and AdSkills story on Inspired InsiderYour Secret Weapon for Nurturing Valuable Connections5$Money pages: Jeremy · agency operations. Priority 1; 2 supporting pieces. Suggested route to build.Are You Struggling to Identify and Understand Your Target Audience’s Needs and Preferences?Adapt or Perish: Navigating the Shifting Sands of Facebook Groups and Social Media EngagementThe Night Blockbuster Could Have Bought Netflix for $50 MillionHow to Micro-Target Better Audiences WITHOUT Praying Your Perfect Interest Exists in Ads Manager6$Money pages: Know the customer. Priority 1; 4 supporting pieces. Suggested route to build.Goals, Content,and TargetingLiana Ling

PurposeHelp agency and business owners turn practical marketing skills into business growth.

Limb width: declared relationship priorityLeaf area: articles, videos and photosDollar apples: money pages and opportunitiesApple area: declared relationship priority

Gold $ apples lead to real offer or inquiry pages. Dashed outlines mark suggested routes. Core relationships have larger apples; content leaves show their published support. Sizes are planning judgments, not earnings.

Every branch and its next steps

1. Dennis · teach by doing

8 distinct published pieces. Not individually ranked; neutral display weight.

Next opportunity: Choose the most useful story in this cluster, add its proof to the relevant offer page, and link the two.

Suggested next steps

2. Perry · paid advertising

5 distinct published pieces. Not individually ranked; neutral display weight.

Next opportunity: Choose the most useful story in this cluster, add its proof to the relevant offer page, and link the two.

Suggested next steps

6. Know the customer

4 distinct published pieces. Not individually ranked; neutral display weight.

Next opportunity: Choose the most useful story in this cluster, add its proof to the relevant offer page, and link the two.

Suggested next steps

Read the people, published work and sources
person

Dennis Yu

  • Both listed on the NaiL team. — George Paladichuk
  • Hosted Dennis on Evolved Pros. — George Leith
  • HVAC Quote and Dollar-a-Day collaborator. — Marko Sipila
  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Cam Hazzard
  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dylan Haugen
  • Dennis coached Dollar-a-Day for Finn's dad's painting business. — Finn Addy
  • Spent two days shadowing Dennis in Las Vegas. — Jack Allard
  • Named by Dennis at Optimize Live. — Isaac Hall
  • Dennis writes that he has known Nathaniel since his UPenn days. — Nathaniel Stevens
  • Photographed with Dennis at DigiMarCon. — Liana Ling
  • Trained through the BlitzMetrics AI Apprentice program under Dennis. — Ethan Van De Hey
  • Documents shoots with Dennis since February 2023. — Elias Bartu
  • Dennis calls Caleb a friend and collaborator. — Caleb Guilliams
  • Co-authored The Definitive Guide to TikTok Advertising. — Perry Marshall
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dan Leibrandt
  • Recorded the Why Story conversation on Home Service Expert — Tommy Mello
  • Recorded a studio interview and toured the print and direct-mail operation — David Carroll
  • Co-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshop — Jack Wendt
  • Photographed together with Tommy Mello at Vertical Track in 2022 — Josh Kelly
  • Both publicly listed on the NaiL team — Zach Sents
  • Both publicly listed on the NaiL team — Annabelle Finch
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Marko Sipila
  • Publicly described as CEO — Local Service Spotlight
  • Training work described with DSDT College — DSDT College
  • Listed as VP of Engineering — NaiL
  • Interviewed on Home Service Expert — Tommy Mello
  • Recorded and taught marketing together — Liana Ling
  • Co-founded Local Service Spotlight and taught together — Dylan Haugen
Sources

People and companies around Liana Ling

Follow an interview, shared project or named affiliation back to its source.

Liana Ling: direct public relationships and affiliations, plus second-hop source pathsBoth listed on the NaiL team.Hosted Dennis on Evolved Pros.HVAC Quote and Dollar-a-Day collaborator.Spoke with Dennis and Dylan at the DSDT AI Summit.Spoke with Dennis and Cam at the DSDT AI Summit.Dennis coached Dollar-a-Day for Finn's dad's painting business.Spent two days shadowing Dennis in Las Vegas.Named by Dennis at Optimize Live.Dennis writes that he has known Nathaniel since his UPenn days.Photographed with Dennis at DigiMarCon.Trained through the BlitzMetrics AI Apprentice program under Dennis.Documents shoots with Dennis since February 2023.Dennis calls Caleb a friend and collaborator.Co-authored The Definitive Guide to TikTok Advertising.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Recorded the Why Story conversation on Home Service ExpertRecorded a studio interview and toured the print and direct-mail operationCo-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshopPhotographed together with Tommy Mello at Vertical Track in 2022Both publicly listed on the NaiL teamBoth publicly listed on the NaiL teamPublicly described as CEOTraining work described with DSDT CollegeListed as VP of EngineeringInvited Liana to teach Facebook advertisingAdSkills learning and teaching relationshipHosted Liana for an AI marketing sessionInterviewed Liana on Inspired InsiderJustin introduced Brian to Liana’s AI workLLLiana LingLiana LingBKBrian KurtzBrian KurtzDennis YuDennis YuJWJeremy WeiszJeremy WeiszJBJustin BrookeJustin BrookePMPerry MarshallPerry MarshallAnnabelle FinchCGCaleb GuilliamsCHCam HazzardDLDan LeibrandtDavid CarrollDylan HaugenEBElias BartuEVEthan Van De HeyFinn AddyGeorge LeithGeorge PaladichukIHIsaac HallJack AllardJWJack WendtJKJosh KellyMarko SipilaNSNathaniel StevensDCDSDT CollegeLSLocal Service SpotlightNNaiLTMTommy MelloZach SentsLiana Ling: direct public relationships and affiliations, plus second-hop source pathsBoth listed on the NaiL team.Hosted Dennis on Evolved Pros.HVAC Quote and Dollar-a-Day collaborator.Spoke with Dennis and Dylan at the DSDT AI Summit.Spoke with Dennis and Cam at the DSDT AI Summit.Dennis coached Dollar-a-Day for Finn's dad's painting business.Spent two days shadowing Dennis in Las Vegas.Named by Dennis at Optimize Live.Dennis writes that he has known Nathaniel since his UPenn days.Photographed with Dennis at DigiMarCon.Trained through the BlitzMetrics AI Apprentice program under Dennis.Documents shoots with Dennis since February 2023.Dennis calls Caleb a friend and collaborator.Co-authored The Definitive Guide to TikTok Advertising.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Recorded the Why Story conversation on Home Service ExpertRecorded a studio interview and toured the print and direct-mail operationCo-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshopPhotographed together with Tommy Mello at Vertical Track in 2022Both publicly listed on the NaiL teamBoth publicly listed on the NaiL teamPublicly described as CEOTraining work described with DSDT CollegeListed as VP of EngineeringInvited Liana to teach Facebook advertisingAdSkills learning and teaching relationshipHosted Liana for an AI marketing sessionInterviewed Liana on Inspired InsiderJustin introduced Brian to Liana’s AI workLLLiana LingLiana LingBKBrian KurtzDYDennis YuJWJeremy WeiszJBJustin BrookePMPerry MarshallAFAnnabelle FinchCGCaleb GuilliamsCHCam HazzardDLDan LeibrandtDCDavid CarrollDHDylan HaugenEBElias BartuEVEthan Van De HeyFAFinn AddyGLGeorge LeithGPGeorge PaladichukIHIsaac HallJAJack AllardJWJack WendtJKJosh KellyMSMarko SipilaNSNathaniel StevensDCDSDT CollegeLSLocal Service SpotlightNNaiLTMTommy MelloZSZach Sents

The inner ring shows the selected direct relationships. Switch on the second ring to follow connections through them; those contacts are not shown as direct relationships. Larger portraits mark Dennis’s selected core relationships.

Read the people, published work and sources
person

Liana Ling

Sources
person

Dennis Yu

  • Both listed on the NaiL team. — George Paladichuk
  • Hosted Dennis on Evolved Pros. — George Leith
  • HVAC Quote and Dollar-a-Day collaborator. — Marko Sipila
  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Cam Hazzard
  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dylan Haugen
  • Dennis coached Dollar-a-Day for Finn's dad's painting business. — Finn Addy
  • Spent two days shadowing Dennis in Las Vegas. — Jack Allard
  • Named by Dennis at Optimize Live. — Isaac Hall
  • Dennis writes that he has known Nathaniel since his UPenn days. — Nathaniel Stevens
  • Photographed with Dennis at DigiMarCon. — Liana Ling
  • Trained through the BlitzMetrics AI Apprentice program under Dennis. — Ethan Van De Hey
  • Documents shoots with Dennis since February 2023. — Elias Bartu
  • Dennis calls Caleb a friend and collaborator. — Caleb Guilliams
  • Co-authored The Definitive Guide to TikTok Advertising. — Perry Marshall
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dan Leibrandt
  • Recorded the Why Story conversation on Home Service Expert — Tommy Mello
  • Recorded a studio interview and toured the print and direct-mail operation — David Carroll
  • Co-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshop — Jack Wendt
  • Photographed together with Tommy Mello at Vertical Track in 2022 — Josh Kelly
  • Both publicly listed on the NaiL team — Zach Sents
  • Both publicly listed on the NaiL team — Annabelle Finch
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Marko Sipila
  • Publicly described as CEO — Local Service Spotlight
  • Training work described with DSDT College — DSDT College
  • Listed as VP of Engineering — NaiL
  • Interviewed on Home Service Expert — Tommy Mello
  • Recorded and taught marketing together — Liana Ling
  • Co-founded Local Service Spotlight and taught together — Dylan Haugen
Sources
person

Caleb Guilliams

  • Dennis calls Caleb a friend and collaborator. — Dennis Yu
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Dom Rufran
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Mariah Wood
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Trevor Wood
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Alden Armstrong
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Demetrius Walker
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Justin Gartman
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Austin Williams
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Alex Landsverk
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Victoria Rykal
  • Listed on the BetterWealth team with founder Caleb Guilliams. — James Leonard
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Joel Robertson
  • Listed as founder — BetterWealth
Sources
person

Cam Hazzard

  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Dylan Haugen
  • Documented Cam’s personal-brand build — Dylan Haugen
Sources
person

Dan Leibrandt

  • Interviewed Marko for Local Marketing Secrets. — Marko Sipila
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dennis Yu
Sources
person

Dylan Haugen

  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Cam Hazzard
  • Co-founded Local Service Spotlight and taught together — Dennis Yu
  • Documented Cam’s personal-brand build — Cam Hazzard
  • Hosts Dunk Talk with Hunter Castona — Hunter Castona
  • Met at The Dunk Camp — Piotr Zawiślak
Sources
person

George Leith

  • Hosted Dennis on Evolved Pros. — Dennis Yu
  • Carson’s first-party press page describes recording a podcast session with George Leith. — Carson Teagarden
  • The official Evolved Pros site lists Heather Monahan as a podcast guest. — Heather Monahan
  • Martin Scholz’s first-party podcast page names Evolved Pros episode 003 with George Leith. — Martin Scholz
  • George Leith interviewed Rand Fishkin for Conquer Local episode 113. — Rand Fishkin
  • George Leith interviewed Phil M. Jones for Conquer Local episode 431. — Phil M. Jones
Sources
person

Marko Sipila

  • HVAC Quote and Dollar-a-Day collaborator. — Dennis Yu
  • Named on the Concrete Growth Summit 2024 AI panel. — David Carroll
  • Interviewed Marko for Local Marketing Secrets. — Dan Leibrandt
  • Hosted Optimize Live, where Marko was named. — Damon Burton
  • Marko documents shared home service conference context with Tommy and Dennis. — Tommy Mello
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Dennis Yu
Sources
person

Tommy Mello

Sources

Connect the proof to business results

Track the path from a useful piece of work to a customer conversation and a sale. Publishing and linking are visible here; business outcomes need their own measurement.

Published work

20

Selected distinct pieces in this example

Reach

Not connected to this example

Site visits

Not connected to this example

Qualified inquiries

Not connected to this example

Bookings

Not connected to this example

Customers

Not connected to this example

Collected revenue

Not connected to this example

Use the same reporting period to connect visits, qualified inquiries, bookings and collected revenue. Each measurement keeps its source and definition.

Dylan Haugen’s tree

33 distinct published pieces on 6 connected limbs. A selected library of published stories, linked to people and next steps. Relationship priorities are not individually rated.

Dylan Haugen: relationships, useful content and the work they supportAn organic tree with 6 major limbs and 33 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. Apple area follows declared relationship priority; content leaves show the published support. Unrated relationships use a neutral size. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots.My Knowledge Panel Disappeared, So I Fixed My WikidataHow I’m Repurposing Every YouTube Video Into an Article With ClaudeBuild a System Not a Service: The Dennis Yu Lessons That Changed How I Think About MarketingHow I Went from Audience Member to Sharing the Stage with Dennis Yu at the Align SummitHow I Helped Jordan Kilganon and Top Dunkers Claim Their Google Knowledge PanelsHow I Built a Free Prospect Finder Tool Using Claude Code in 20 MinutesDylan Haugen Site Audit Meta-Article (on BlitzMetrics)1Dennis · build visible…Dennis Yu portrait$Money pages: Dennis · build visible brands. Priority 1; 7 supporting pieces. Suggested route to build.Meeting Cam Hazzard in Person and Building His Personal Brand Site at Align SummitCam Hazzard Joined Shaq’s DunkMan League (Top 24 Dunkers in the World)2Cam · athlete and creator$Money pages: Cam · athlete and creator. Priority 1; 2 supporting pieces. Suggested route to build.How Hunter Castona Went from Low-Rim Sessions to Landing Underboths at 21How Josh Ruble Turned Football Strength into Elite Dunking on The Dunk TalkHow Tom Barnes Built JumpX into One of the World’s Best Dunk Coaching SystemsWhy I Started The Dunk Talk Podcast and How It Became More Than Just a Dunking ShowHow Travis Reynolds Went from Overweight Kid to One of the World’s Best Dunkers3Dunk Talk · people and…$Money pages: Dunk Talk · people and stories. Priority 1; 5 supporting pieces. Suggested route to build.How I Broke Down the 720 Dunk Step by Step in One Low Rim SessionThe One Quick Fix That Actually Helped Me Jump Higher OvernightHow I Hit My Second-Ever Windmill Dunk at 15 During an Underground Hoops SessionThe Session I Hit My First Eastbay at 15: How 4 Years of Training Paid OffHow I Landed My First Eastbay at 15 After a 4-Year Dunk JourneyHow I Got My First Dunk at 5’8″ and 13 Years Old — and How You Can TooMy Real Vertical and How I Actually Train to Jump HigherMy First Vertical Jump Workout and a Dunk Session Built Around My Weaknesses4Training · document the…$Money pages: Training · document the progress. Priority 1; 8 supporting pieces. Suggested route to build.How I Spoke at DigiMarCon Las Vegas 2025 on Building Authority with AIHow We Put on a Halftime Dunk Show at Spring Lake Park on Youth NightKARE 11 Came to Spring Lake Park to Talk About Going Pro as a DunkerI Went on FOX 5 Atlanta to Talk About Shaq’s DunkMan LeagueComing Back to The Dunk Camp to Teach What Changed My LifeThe Dunk Show at Dunk Camp 20245Shows, stages and media$Money pages: Shows, stages and media. Priority 1; 6 supporting pieces. Suggested route to build.I Met Piotr Zawiślak, One of the Best 18-Year-Old Dunkers in the WorldDunk Camp 2023 Day 1: Training with the World’s Best Dunkers in UtahHow Taiwanese Dunker Adam Lee Leveled Up at Dunk Camp in One WeekendThe Biggest Dunk Session I’ve Ever Been Part Of: Las Vegas with 20+ Pro DunkersOne of the Best Dunk Sessions of My Life: Florida with Isaiah Rivera and the THP Crew6Dunk Camp · grow together$Money pages: Dunk Camp · grow together. Priority 1; 5 supporting pieces. Suggested route to build.Goals, Content, and TargetingDylan HaugenDylan Haugen: relationships, useful content and the work they supportAn organic tree with 6 major limbs and 33 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. Apple area follows declared relationship priority; content leaves show the published support. Unrated relationships use a neutral size. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots.My Knowledge Panel Disappeared, So I Fixed My WikidataHow I’m Repurposing Every YouTube Video Into an Article With ClaudeBuild a System Not a Service: The Dennis Yu Lessons That Changed How I Think About MarketingHow I Went from Audience Member to Sharing the Stage with Dennis Yu at the Align SummitHow I Helped Jordan Kilganon and Top Dunkers Claim Their Google Knowledge PanelsHow I Built a Free Prospect Finder Tool Using Claude Code in 20 MinutesDylan Haugen Site Audit Meta-Article (on BlitzMetrics)1$Money pages: Dennis · build visible brands. Priority 1; 7 supporting pieces. Suggested route to build.Meeting Cam Hazzard in Person and Building His Personal Brand Site at Align SummitCam Hazzard Joined Shaq’s DunkMan League (Top 24 Dunkers in the World)2$Money pages: Cam · athlete and creator. Priority 1; 2 supporting pieces. Suggested route to build.How Hunter Castona Went from Low-Rim Sessions to Landing Underboths at 21How Josh Ruble Turned Football Strength into Elite Dunking on The Dunk TalkHow Tom Barnes Built JumpX into One of the World’s Best Dunk Coaching SystemsWhy I Started The Dunk Talk Podcast and How It Became More Than Just a Dunking ShowHow Travis Reynolds Went from Overweight Kid to One of the World’s Best Dunkers3$Money pages: Dunk Talk · people and stories. Priority 1; 5 supporting pieces. Suggested route to build.How I Broke Down the 720 Dunk Step by Step in One Low Rim SessionThe One Quick Fix That Actually Helped Me Jump Higher OvernightHow I Hit My Second-Ever Windmill Dunk at 15 During an Underground Hoops SessionThe Session I Hit My First Eastbay at 15: How 4 Years of Training Paid OffHow I Landed My First Eastbay at 15 After a 4-Year Dunk JourneyHow I Got My First Dunk at 5’8″ and 13 Years Old — and How You Can TooMy Real Vertical and How I Actually Train to Jump HigherMy First Vertical Jump Workout and a Dunk Session Built Around My Weaknesses4$Money pages: Training · document the progress. Priority 1; 8 supporting pieces. Suggested route to build.How I Spoke at DigiMarCon Las Vegas 2025 on Building Authority with AIHow We Put on a Halftime Dunk Show at Spring Lake Park on Youth NightKARE 11 Came to Spring Lake Park to Talk About Going Pro as a DunkerI Went on FOX 5 Atlanta to Talk About Shaq’s DunkMan LeagueComing Back to The Dunk Camp to Teach What Changed My LifeThe Dunk Show at Dunk Camp 20245$Money pages: Shows, stages and media. Priority 1; 6 supporting pieces. Suggested route to build.I Met Piotr Zawiślak, One of the Best 18-Year-Old Dunkers in the WorldDunk Camp 2023 Day 1: Training with the World’s Best Dunkers in UtahHow Taiwanese Dunker Adam Lee Leveled Up at Dunk Camp in One WeekendThe Biggest Dunk Session I’ve Ever Been Part Of: Las Vegas with 20+ Pro DunkersOne of the Best Dunk Sessions of My Life: Florida with Isaiah Rivera and the THP Crew6$Money pages: Dunk Camp · grow together. Priority 1; 5 supporting pieces. Suggested route to build.Goals, Content,and TargetingDylan Haugen

PurposeGrow professional dunking and help athletes and local businesses make their work visible.

Limb width: declared relationship priorityLeaf area: articles, videos and photosDollar apples: money pages and opportunitiesApple area: declared relationship priority

Gold $ apples lead to real offer or inquiry pages. Dashed outlines mark suggested routes. Core relationships have larger apples; content leaves show their published support. Sizes are planning judgments, not earnings.

Every branch and its next steps

1. Dennis · build visible brands

7 distinct published pieces. Not individually ranked; neutral display weight.

Next opportunity: Choose the most useful story in this cluster, add its proof to the relevant offer page, and link the two.

Suggested next steps

3. Dunk Talk · people and stories

5 distinct published pieces. Not individually ranked; neutral display weight.

Next opportunity: Choose the most useful story in this cluster, add its proof to the relevant offer page, and link the two.

Suggested next steps

4. Training · document the progress

8 distinct published pieces. Not individually ranked; neutral display weight.

Next opportunity: Choose the most useful story in this cluster, add its proof to the relevant offer page, and link the two.

Suggested next steps

5. Shows, stages and media

6 distinct published pieces. Not individually ranked; neutral display weight.

Next opportunity: Choose the most useful story in this cluster, add its proof to the relevant offer page, and link the two.

Suggested next steps

6. Dunk Camp · grow together

5 distinct published pieces. Not individually ranked; neutral display weight.

Next opportunity: Choose the most useful story in this cluster, add its proof to the relevant offer page, and link the two.

Suggested next steps

Read the people, published work and sources
person

Dennis Yu

  • Both listed on the NaiL team. — George Paladichuk
  • Hosted Dennis on Evolved Pros. — George Leith
  • HVAC Quote and Dollar-a-Day collaborator. — Marko Sipila
  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Cam Hazzard
  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dylan Haugen
  • Dennis coached Dollar-a-Day for Finn's dad's painting business. — Finn Addy
  • Spent two days shadowing Dennis in Las Vegas. — Jack Allard
  • Named by Dennis at Optimize Live. — Isaac Hall
  • Dennis writes that he has known Nathaniel since his UPenn days. — Nathaniel Stevens
  • Photographed with Dennis at DigiMarCon. — Liana Ling
  • Trained through the BlitzMetrics AI Apprentice program under Dennis. — Ethan Van De Hey
  • Documents shoots with Dennis since February 2023. — Elias Bartu
  • Dennis calls Caleb a friend and collaborator. — Caleb Guilliams
  • Co-authored The Definitive Guide to TikTok Advertising. — Perry Marshall
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dan Leibrandt
  • Recorded the Why Story conversation on Home Service Expert — Tommy Mello
  • Recorded a studio interview and toured the print and direct-mail operation — David Carroll
  • Co-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshop — Jack Wendt
  • Photographed together with Tommy Mello at Vertical Track in 2022 — Josh Kelly
  • Both publicly listed on the NaiL team — Zach Sents
  • Both publicly listed on the NaiL team — Annabelle Finch
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Marko Sipila
  • Publicly described as CEO — Local Service Spotlight
  • Training work described with DSDT College — DSDT College
  • Listed as VP of Engineering — NaiL
  • Interviewed on Home Service Expert — Tommy Mello
  • Recorded and taught marketing together — Liana Ling
  • Co-founded Local Service Spotlight and taught together — Dylan Haugen
Sources
person

Cam Hazzard

  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Dylan Haugen
  • Documented Cam’s personal-brand build — Dylan Haugen
Sources

People and companies around Dylan Haugen

Follow an interview, shared project or named affiliation back to its source.

Dylan Haugen: direct public relationships and affiliations, plus second-hop source pathsBoth listed on the NaiL team.Hosted Dennis on Evolved Pros.HVAC Quote and Dollar-a-Day collaborator.Spoke with Dennis and Dylan at the DSDT AI Summit.Spoke with Dennis and Cam at the DSDT AI Summit.Dennis coached Dollar-a-Day for Finn's dad's painting business.Spent two days shadowing Dennis in Las Vegas.Named by Dennis at Optimize Live.Dennis writes that he has known Nathaniel since his UPenn days.Photographed with Dennis at DigiMarCon.Trained through the BlitzMetrics AI Apprentice program under Dennis.Documents shoots with Dennis since February 2023.Dennis calls Caleb a friend and collaborator.Co-authored The Definitive Guide to TikTok Advertising.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site.Recorded the Why Story conversation on Home Service ExpertRecorded a studio interview and toured the print and direct-mail operationCo-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshopPhotographed together with Tommy Mello at Vertical Track in 2022Both publicly listed on the NaiL teamBoth publicly listed on the NaiL teamPublicly described as CEOTraining work described with DSDT CollegeListed as VP of EngineeringHosts Dunk Talk with Hunter CastonaMet at The Dunk CampDylan HaugenDylan HaugenCHCam HazzardCam HazzardDennis YuDennis YuHCHunter CastonaHunter CastonaPZPiotr ZawiślakPiotr ZawiślakAnnabelle FinchCGCaleb GuilliamsDLDan LeibrandtDavid CarrollEBElias BartuEVEthan Van De HeyFinn AddyGeorge LeithGeorge PaladichukIHIsaac HallJack AllardJWJack WendtJKJosh KellyLLLiana LingMarko SipilaNSNathaniel StevensDCDSDT CollegeLSLocal Service SpotlightNNaiLPMPerry MarshallTMTommy MelloZach SentsDylan Haugen: direct public relationships and affiliations, plus second-hop source pathsBoth listed on the NaiL team.Hosted Dennis on Evolved Pros.HVAC Quote and Dollar-a-Day collaborator.Spoke with Dennis and Dylan at the DSDT AI Summit.Spoke with Dennis and Cam at the DSDT AI Summit.Dennis coached Dollar-a-Day for Finn's dad's painting business.Spent two days shadowing Dennis in Las Vegas.Named by Dennis at Optimize Live.Dennis writes that he has known Nathaniel since his UPenn days.Photographed with Dennis at DigiMarCon.Trained through the BlitzMetrics AI Apprentice program under Dennis.Documents shoots with Dennis since February 2023.Dennis calls Caleb a friend and collaborator.Co-authored The Definitive Guide to TikTok Advertising.Dan names Dennis as a mentor and hosts him on Local Marketing Secrets.Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site.Recorded the Why Story conversation on Home Service ExpertRecorded a studio interview and toured the print and direct-mail operationCo-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshopPhotographed together with Tommy Mello at Vertical Track in 2022Both publicly listed on the NaiL teamBoth publicly listed on the NaiL teamPublicly described as CEOTraining work described with DSDT CollegeListed as VP of EngineeringHosts Dunk Talk with Hunter CastonaMet at The Dunk CampDylan HaugenDylan HaugenCHCam HazzardDYDennis YuHCHunter CastonaPZPiotr ZawiślakAFAnnabelle FinchCGCaleb GuilliamsDLDan LeibrandtDCDavid CarrollEBElias BartuEVEthan Van De HeyFAFinn AddyGLGeorge LeithGPGeorge PaladichukIHIsaac HallJAJack AllardJWJack WendtJKJosh KellyLLLiana LingMSMarko SipilaNSNathaniel StevensDCDSDT CollegeLSLocal Service SpotlightNNaiLPMPerry MarshallTMTommy MelloZSZach Sents

The inner ring shows the selected direct relationships. Switch on the second ring to follow connections through them; those contacts are not shown as direct relationships. Larger portraits mark Dennis’s selected core relationships.

Read the people, published work and sources
person

Dylan Haugen

  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Cam Hazzard
  • Co-founded Local Service Spotlight and taught together — Dennis Yu
  • Documented Cam’s personal-brand build — Cam Hazzard
  • Hosts Dunk Talk with Hunter Castona — Hunter Castona
  • Met at The Dunk Camp — Piotr Zawiślak
Sources
person

Cam Hazzard

  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Dennis Yu
  • Dylan recorded Dunk Talk with Cam at Align, where Dennis interviewed Cam and the team built his personal-brand site. — Dylan Haugen
  • Documented Cam’s personal-brand build — Dylan Haugen
Sources
person

Dennis Yu

  • Both listed on the NaiL team. — George Paladichuk
  • Hosted Dennis on Evolved Pros. — George Leith
  • HVAC Quote and Dollar-a-Day collaborator. — Marko Sipila
  • Spoke with Dennis and Dylan at the DSDT AI Summit. — Cam Hazzard
  • Spoke with Dennis and Cam at the DSDT AI Summit. — Dylan Haugen
  • Dennis coached Dollar-a-Day for Finn's dad's painting business. — Finn Addy
  • Spent two days shadowing Dennis in Las Vegas. — Jack Allard
  • Named by Dennis at Optimize Live. — Isaac Hall
  • Dennis writes that he has known Nathaniel since his UPenn days. — Nathaniel Stevens
  • Photographed with Dennis at DigiMarCon. — Liana Ling
  • Trained through the BlitzMetrics AI Apprentice program under Dennis. — Ethan Van De Hey
  • Documents shoots with Dennis since February 2023. — Elias Bartu
  • Dennis calls Caleb a friend and collaborator. — Caleb Guilliams
  • Co-authored The Definitive Guide to TikTok Advertising. — Perry Marshall
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dan Leibrandt
  • Recorded the Why Story conversation on Home Service Expert — Tommy Mello
  • Recorded a studio interview and toured the print and direct-mail operation — David Carroll
  • Co-taught the Minneapolis Topic Wheel session and the June 2025 Pure Green workshop — Jack Wendt
  • Photographed together with Tommy Mello at Vertical Track in 2022 — Josh Kelly
  • Both publicly listed on the NaiL team — Zach Sents
  • Both publicly listed on the NaiL team — Annabelle Finch
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Marko Sipila
  • Publicly described as CEO — Local Service Spotlight
  • Training work described with DSDT College — DSDT College
  • Listed as VP of Engineering — NaiL
  • Interviewed on Home Service Expert — Tommy Mello
  • Recorded and taught marketing together — Liana Ling
  • Co-founded Local Service Spotlight and taught together — Dylan Haugen
Sources
person

Caleb Guilliams

  • Dennis calls Caleb a friend and collaborator. — Dennis Yu
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Dom Rufran
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Mariah Wood
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Trevor Wood
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Alden Armstrong
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Demetrius Walker
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Justin Gartman
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Austin Williams
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Alex Landsverk
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Victoria Rykal
  • Listed on the BetterWealth team with founder Caleb Guilliams. — James Leonard
  • Listed on the BetterWealth team with founder Caleb Guilliams. — Joel Robertson
  • Listed as founder — BetterWealth
Sources
person

Dan Leibrandt

  • Interviewed Marko for Local Marketing Secrets. — Marko Sipila
  • Dan names Dennis as a mentor and hosts him on Local Marketing Secrets. — Dennis Yu
Sources
person

George Leith

  • Hosted Dennis on Evolved Pros. — Dennis Yu
  • Carson’s first-party press page describes recording a podcast session with George Leith. — Carson Teagarden
  • The official Evolved Pros site lists Heather Monahan as a podcast guest. — Heather Monahan
  • Martin Scholz’s first-party podcast page names Evolved Pros episode 003 with George Leith. — Martin Scholz
  • George Leith interviewed Rand Fishkin for Conquer Local episode 113. — Rand Fishkin
  • George Leith interviewed Phil M. Jones for Conquer Local episode 431. — Phil M. Jones
Sources
person

Liana Ling

Sources
person

Marko Sipila

  • HVAC Quote and Dollar-a-Day collaborator. — Dennis Yu
  • Named on the Concrete Growth Summit 2024 AI panel. — David Carroll
  • Interviewed Marko for Local Marketing Secrets. — Dan Leibrandt
  • Hosted Optimize Live, where Marko was named. — Damon Burton
  • Marko documents shared home service conference context with Tommy and Dennis. — Tommy Mello
  • Finished the Coeur d’Alene Ironman together in Dennis’s published account — Dennis Yu
Sources
person

Tommy Mello

Sources

Connect the proof to business results

Track the path from a useful piece of work to a customer conversation and a sale. Publishing and linking are visible here; business outcomes need their own measurement.

Published work

33

Selected distinct pieces in this example

Reach

Not connected to this example

Site visits

Not connected to this example

Qualified inquiries

Not connected to this example

Bookings

Not connected to this example

Customers

Not connected to this example

Collected revenue

Not connected to this example

Use the same reporting period to connect visits, qualified inquiries, bookings and collected revenue. Each measurement keeps its source and definition.

Public source snapshot: September 8, 2026 · public sources and Dennis’s priority selection

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