Larry Kim

Operator · Paid search and visitor ID

Larry Kim is the founder of WordStream, a company he later sold to Gannett. Following that exit, he built MobileMonkey, which he subsequently rebranded to Customers.ai. This visitor-identification company is one that Dennis wrote about after the two of them hung out in Boston. Larry’s work in paid search and visitor identification has been a significant part of the ecosystem Dennis builds with.

Their professional relationship is rooted in a long history of collaboration. Dennis notes that while he has vast experience in PPC, collaborating with Larry adds significant value to his own brand. Larry controls 2% of global ad spend on Google and Facebook, a scale that elevates the authority of their joint efforts. By working together over the years, Dennis enhances his personal brand by associating with Larry’s established presence in the digital marketing space.

Larry’s influence extends beyond direct partnerships. In discussions about social media engagement, Dennis cites Larry as part of a strategic network of influencers that boosts credibility and reach. This network helps counteract algorithmic limits that often restrict organic visibility for professional audiences. Larry’s presence in Dennis’s topic wheel serves as a key example of how connecting with credible voices in specific niches, such as paid search, strengthens overall brand authority.

Even in casual interactions, Larry’s name carries weight. Dennis recalls a specific instance where a stranger, "Jay," used the name Larry Kim as a credential to request a call and client introductions. Although Dennis politely declined the meeting to protect his focus, the anecdote highlights how Larry’s reputation precedes him in the industry. Larry is a figure whose name is recognized enough to be leveraged by others seeking access, a testament to his standing in the marketing community.

Photos with Larry Kim

This page is part of how Dennis Yu honors the people he builds with — real pages that link real work, so the people he believes in rank on their own names. Meet the rest →