Leonard

Friend and collaborator

Dennis has a friend named Leonard Kim who helps explain the mechanics of imposter syndrome. In a discussion about the digital landscape, Dennis notes that many people in the industry struggle with a lack of competence or confidence, often feeling like frauds without wanting to admit it. Leonard Kim articulates how these feelings of guilt, lack of self-worth, and the hypocrisy between external appearance and internal feeling operate. This perspective is central to how Dennis views the challenges of building a personal brand online, where the pressure to appear confident often masks deep-seated insecurity.

The name Leonard also appears in the context of a specific trip to Toronto. Leo Pohlmann, who works out of Cologne, wrote about his time in Toronto with his friend Leonard Rast. Their work together involved shooting, recording, and turning an editor into someone who owns a name online. Dennis is careful to distinguish between these individuals, noting that he will confirm the frames from the Google Photos cluster against that specific trip before merging any identities. He refuses to conflate two different Leonards without looking at the evidence first.

On Dennis’s People & pets list, Leonard is included in the first sixty names chosen by rank. This list serves as a public version of Dennis’s habit of taking pictures with people so he can remember them. The images are stored in a named Google Photos cluster, and Dennis intends to come back to narrate the specific frames once he has verified the details. The presence of Leonard in this initial set highlights the importance of these relationships in Dennis’s network of builders and creators.

Dennis is currently working to clarify the identity of the Leonard in his photo cluster. He acknowledges the ambiguity between Leonard Kim, the explainer of imposter syndrome, and Leonard Rast, the Toronto collaborator of Leo Pohlmann. Until the frames are confirmed, Dennis maintains a distinct separation between these figures to ensure accuracy in his public records. This attention to detail reflects his broader approach to building entity homes and personal brands, where precision in naming and identity is crucial.

Photos with Leonard

This page is part of how Dennis Yu honors the people he builds with — real pages that link real work, so the people he believes in rank on their own names. Meet the rest →