Do you want to know my secret to high post engagement?

Instead of making broad generalizations, using big numbers, or saying many things, start off your post with just ONE SPECIFIC STORY.

For example, instead of mentioning how over 1,000 people signed up for training last week or how we have so many courses, I focused on……just one friend, Ali–how he lost his job and has 5 kids to feed.

From that SPECIFIC STORY, I then mention how I FELT (to show empathy) and then the ACTION (that I offered him free training).

See how this comes off so differently than most marketers out there?

Focus on the apple, not the orchard– is how my friend explained it to me.

Ready to give this a shot? What do you think?