Check this out– $39.68 on 390 impressions.

That works out to $107.60 CPM (cost per thousand impressions).

For the math people out there, that is 10 cents per IMPRESSION, not per click.

Fortunately, I got 7 clicks, so it works out to less than $6 a click.

Is that too high a cost?

If it drove a couple of leads, perhaps not.

So don’t go off the CPM or CPC necessary if you’re doing B2B lead gen.

Check out how to optimize your bid strategy here.