Check this out– $39.68 on 390 impressions.
That works out to $107.60 CPM (cost per thousand impressions).
For the math people out there, that is 10 cents per IMPRESSION, not per click.
Fortunately, I got 7 clicks, so it works out to less than $6 a click.
Is that too high a cost?
If it drove a couple of leads, perhaps not.
So don’t go off the CPM or CPC necessary if you’re doing B2B lead gen.
Check out how to optimize your bid strategy here.