This post will probably live for years, just like some Google ads have lived over a decade untouched.
Why not let evergreen content continue to deliver royalties for you, like the “greatest hits” from your favorite rock band, though perhaps recorded 20 years ago?
It started out as just a dollar a day for 7 days at a time. And I kept adding and adding to it until having spent $1,600 so far.
Even switched the audiences up depending on the latest conferences speaking or promotion.
I’m doing this in the Pages Manager app, not desktop, not the Ads Manager, and not any of the other places. Many reasons for this.
Think about whether you are wasting your time trying to publish X times per day with new stuff all the time, versus spending 80% of your time curating your “greatest hits”.
I’ll admit that I’m lazy and risk-averse. I prefer this model better!
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
