That’s $1,500 a minute or $25 per second.

When I started as an analyst at American Airlines, I made $36,500 per year.

It took me a WHOLE YEAR to earn that same amount of money, working 60 hours per week.

This is not a “get rich” story, but a hard lesson that I learned from the perspective of a business owner.

LOOK FOR LEVERAGE POINTS: This morning, Logan and I were on Billy Gene’s show. In the end, he decided to make a bundle offer to his audience, each of them contributing one of our courses for a big discount.

Were it not for Billy’s 450 live viewers, we couldn’t have generated that many sales on the spot, no matter how good our courses are.

In your life right now, what are the leverage points, where just a phone call or meeting can make a big impact?

WORK ON YOUR BUSINESS, NOT IN YOUR BUSINESS: Logan and I have been doing less consulting, even at $500/hour, because passive income is so much better.

We had to burn the midnight oil running an agency the last couple of years to be able to get the experience necessary to be able to build courses. 

And then be able to train others to run projects, following our checklist-driven courses.

What can you get off your plate by delegating out?

Where is passive, scalable income for you?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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