Josh Kelly, Tommy Mello, and me at Vertical Track in 2022. From our home-service collection . Tommy Mello: give customers a story they remember
If you run a home-service business, show homeowners who they’re inviting into their home. Tommy and I spent more than an hour on the Why Story formula: explaining the people and purpose behind a business. Use the conversation to shape the story your next customer sees.
Our conversation on Tommy’s Home Service Expert channel. Watch on YouTube . I keep coming back to the same practical lesson: show the person doing the work. A homeowner can see a contractor explain a job, meet the team, and understand why the business exists before making the first call. Those moments give the story something real to stand on.
The photograph above comes from Vertical Track in 2022, with Josh Kelly, Tommy, and me together. It belongs beside the conversation because it shows the people behind the work.
Explore more home-service conversations or visit Tommy’s channel .
More people I learn from and build with
Tommy Mello’s people, content and opportunities
Follow the people and published work to a useful next step. The biggest apple is the main offer. Smaller apples show other ways to work together.
Tommy Mello: relationships, useful content and the work they support An organic tree with 7 major limbs and 18 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. The biggest, labeled apple is the main offer. Smaller apples are other offers. Apple size is editorial emphasis, not measured revenue. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots. Using the Why Story formula with Dennis Yu Relationships and gratitude with John Ruhlin When Tommy’s mother answered customer calls An upset customer and a delivery of flowers 1 Let people… 1 Dennis Yu + Editorial idea, not published Help customers understand your brand before they call TMV and KickCharge announce their partnership 2 Make the company… + Editorial idea, not published Where AI fits in operating manuals Turn repeatable work into operating manuals An early conversation with Al Levi Make roles and advancement visible with an org chart 3 Make good work… Finding great technicians Staffing systems and service quality Developing a team where everyone can win 4 Recruit and… Building a business that can be sold Customer databases, marketing and pricing with Ken Goodrich Vertical Track 2022 speaker announcement 5 Build the… KPI calculator excerpt 6 Know which… Is a high-lift garage-door conversion useful for your space? 7 Answer the… $ Explore a new garage door: https://a1garage.com/new-garage-doors/ $ Explore Home Service Freedom membership: https://homeservicefreedom.com/membership/ $ Read Home Service Millionaire: https://homeservicemillionaire.com/ $ Book garage-door help: https://a1garage.com/garage-door-repairs/ MAIN OFFER Book garage-door help → Goal: More booked A1 jobs Content: Customer & team stories Audience: Local homeowners Tommy Mello Tommy Mello: relationships, useful content and the work they support An organic tree with 7 major limbs and 18 distinct published pieces. Smaller limbs connect individual people and content. Each visible leaf represents one or more listed sources; its area follows that source count. Branch thickness shows declared relationship priority. The biggest, labeled apple is the main offer. Smaller apples are other offers. Apple size is editorial emphasis, not measured revenue. Numbered branches match the linked key and full source outline below. The trunk is Goals, Content, and Targeting and the purpose sits at the roots. Using the Why Story formula with Dennis Yu Relationships and gratitude with John Ruhlin When Tommy’s mother answered customer calls An upset customer and a delivery of flowers 1 1 Dennis Yu + Editorial idea, not published Help customers understand your brand before they call TMV and KickCharge announce their partnership 2 + Editorial idea, not published Where AI fits in operating manuals Turn repeatable work into operating manuals An early conversation with Al Levi Make roles and advancement visible with an org chart 3 Finding great technicians Staffing systems and service quality Developing a team where everyone can win 4 Building a business that can be sold Customer databases, marketing and pricing with Ken Goodrich Vertical Track 2022 speaker announcement 5 KPI calculator excerpt 6 Is a high-lift garage-door conversion useful for your space? 7 $ Explore a new garage door: https://a1garage.com/new-garage-doors/ $ Explore Home Service Freedom membership: https://homeservicefreedom.com/membership/ $ Read Home Service Millionaire: https://homeservicemillionaire.com/ $ Book garage-door help: https://a1garage.com/garage-door-repairs/ MAIN OFFER Book garage-door help → Goal: More booked A1 jobs Content: Customer & team stories Audience: Local homeowners Tommy Mello
Purpose: Help home-service owners build capable teams, serve customers well and run stronger businesses.
18 selected published pieces. Tap the main apple to see the offer, or explore the full map to follow the people and stories.
Goals, Content, and Targeting are spelled out on the trunk. Read the method .
Explore the tree · Follow the connections · Connect the metrics
