Dennis Yu

What Qualifies You to Provide a Credible Opinion

Many people have strong opinions, whether credible or not, about what you should or should not do, whether backed by experience or not.

And the more people you have, the more unsolicited opinions you’ll have coming at you– from family, friends, people who work for you, and random people on the internet.

The tricky balance is allocating enough time for people and making them feel like they’re heard while not making everything open to debate.

As a leader, you often have to put your foot down and hope everyone supports the decision enthusiastically and understands why.

Ultimately, the leader makes the decision.

Ray Dalio covers this expertly in his book, Principles.

The Dunning-Kruger Effect (incredible concept) says that the most uninformed people have the strongest opinions.

The antidote to DK is #LDT (learn, do, teach)— to only voice your opinion when you have learned something and implemented it successfully yourself many times to have a credible opinion.

#LDT for giving credible opinion

To provide advice, even when you really believe in something without achieving it yourself, is to be a backseat driver or armchair quarterback.

I constantly catch myself and others voicing opinions on something. Then consider if the opinion is backed by a successful implementation to ensure that it is not from a hypocrite or an unknowing and well-meaning victim of DK.

I’ve discussed this at length with mentors many levels above me, but never yet found one who has been able to get people in a large organization to understand #LDT (to provide an opinion only when qualified).

I thought there must be a way to teach this seemingly simple concept– since it would open the eyes of many.

But my mentors have said the solution is not to force this learning on people but to have a super high bar in the first place (avoiding the problem altogether).

Isn’t it incredible how good, intelligent people can come to opposite conclusions?

How do you address leadership challenges?

See how Extreme ownership has taught me that there are no bad teams, only bad leaders.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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