Dennis Yu

When your team member FAILS, guess whose fault it is?

If they failed for not having enough skills, YOU should have trained them better.

If they just don’t seem to get it, YOU should have put them in the right role.

If they’re not motivated, YOU should have aligned with their goals and actively helped them get there.

If they don’t treat your customers well, YOU should be treating them better to set the example.

If they stole from you, YOU should have a stronger qualifying process.

I had a co-founder rip me off blind, rationalized away— and I know it’s my fault for letting it get that far.

Real leaders know that 99% of the time, it’s a problem with management, not your team member.

The rookie manager blames his people, while the pro manager knows that their job is to take care of their people and help them succeed!

Instead of being a policeman, be a coach, mentor, and cheerleader.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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