Or playing basketball with just one hand in the NBA.
You’re not going to be a pro-level digital marketer without making the commitment.
Some people make the fatal mistake of thinking that working multiple jobs is somehow “safer”, as if stock market portfolio theory applies to work.
One is a passive investment, where you hedge risk by spreading bets across many companies.
But diffusing your TIME across multiple companies will lead you to failure and burnout.
The man who chases two rabbits catches none.
An ultra-successful entrepreneur told me to put all my eggs in one basket, and then to watch that basket!
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.