Wow, how times have changed.

12 years ago, my Facebook ad campaigns were super complex– tons of targets, ads, and frequent adjustments.

Today, modern Facebook campaigns are 90% on the collection, editing, and distribution of KILLER content– largely video snippets.

And only 10% of the mechanics of Facebook ads– messing around in the tools.

I still see a lot of people who are spending 90% of the time on the tools and only 10% in the content strategy/creation– not realizing that the game has completely changed.

Now, the idea of hiring a Facebook ads agency is absurd— any more than you’re hiring someone to microwave your food for you or put your debit card into the ATM for you, while you’re standing there.

The system is so smart that you don’t need to keep touching it or make complex campaign structures.

Are you focusing on creating, curating, editing, and analyzing VIDEO content?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu