Your brand is not the clever tagline you or your marketing consultant comes up with. It’s the sum of positive and negative experiences that your customers and clients have with you over time, synonymous with “word of mouth”. To ensure you’re building lots of small, positive deposits into your brand bank account, you need solid operations.
We call this “repeatable excellence”, where they know they can count on you to deliver the same experience consistently. Thus, solid people, process, and platform are critical– to be able to execute checklists reliability.
That’s less about advertising, gimmicks, or SEO tricks– it’s about documenting exactly what you do and squeezing out the people and processes that have failed you.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
