Dennis Yu

Confessions of an Affiliate Marketer

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]I have to admit– the restaurants, hotel suites, and first class flights are nice.  It’s even nicer to be able to tell folks about it, since you’re getting twice the benefit (enjoying plus telling).  Is there anything wrong with wanting to enjoy the good life?  Does that make me evil or greedy?  Hey, you only live once.

And as for showing off, isn’t that part of the game?  Just look at the food pictures that takes or the lifestyles that other affiliates openly broadcast to the world.  In fact, I think it’s a legitimate business expense. My business as an affiliate marketer and ability to broker deals is largely based on my reputation.  Thus, when folks gossip about my lifestyle, I consider it to be free PR.  And it’s better than paid advertising– it’s more believable.   And why not take friends out to nice places?   You’re building relationships, plus they’ll return the favor to you.

But now that I’ve created a “baller” reputation, I’ve had to strive hard to maintain it, even when I’m broke.  The reason I fly first class now is that I’m afraid of someone seeing me fly coach.  Yeah, the seat is bigger and the food is much better.  But really, if someone who knows me happens to see me in coach, my reputation will be ruined.  They will go and tell everyone.  Plus, I’ll have less to talk about when I’m hanging around other affiliates that I’m trying to impress.  I might even be made fun of or folks might not think that I’m a serious player in business.  They’ll think that I’m just fronting.

The nice thing about affiliate marketing is that I can avoid discussion of what I actually do.  Obviously, because of my lifestyle, I “must” be successful.  But what offers am I running, how do I get that traffic, what’s my payout, do I actually have any true expertise– those questions will remain unanswered.  Of course, I’m not going to tell you– that’s how I make money and I’m not about to broadcast my secrets to the world, you understand?  If I was doing agency-level work, such as had clients, then you could look at the clients I have and evaluate my work and that of my “team”.

But I am a one-man promotional vehicle.  My “team” consists of loose relationships with other affiliate marketers and some contract Indians I once hired on a job board.  I actually have no operating or project management expertise.  In fact, I don’t understand the basic differences between personal and corporate finance– I run them all under my personal bank account, which gets me into trouble with the IRS.  But if you ask me, I will deny any problems.  My ego and image is priority #1.  Everyone else is boasting about their earnings that don’t exist, so this is just part of the game. And was with any game, you do whatever it takes to win.  All is fair in love and war and affiliate marketing.

Maintaining my front is getting increasingly difficult. Bernard Madoff was able to keep it going for 4 years before being found out a couple weeks ago.  Reed Slatkin, one of the other larger Ponzi frauds in history, was able to keep it going for 15 years.  But what you don’t know won’t hurt you.  Like they say– if you got it, flaunt it.  Or as Mark Twain would say, “The secret to success is to be genuine– fake that, and you’ve got it made.”

People, this is the American dream.  We know that Hollywood actors are just pretending and nobody has a problem with that. And nobody thinks twice about how most marketing is just thinly veiled lies about whether that attractive young lady will actually have sex with you holding that particular brand of beer, or whether a certain diet supplement will really make you attractive or increase/decrease a particular body part’s size. Hey– want to lose weight quickly, by the way?

There’s a sucker born every minute, so if it isn’t me selling you those items, it will be someone else. Caveat emptor (or “buyer beware” for those of you who don’t know Latin).  If you’re dumb enough to fall for these marketing tricks, then you deserve to have your money taken from you.  I don’t have time to discuss the difference between ethical and legal.  I follow the Golden Rule– whoever has the gold, makes the rules. Did I mention–there’s money to be made!  I’ll steal from you, too, if you’re dumb enough to be taken.  And what do you call a dumb criminal?  One that gets caught.

Do you know me? Is this you?

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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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