Dennis Yu

New Years resolutions that don't fail-- and your way out

How about making a resolution to not make any more resolutions? Seriously, when you example instances of when people fail versus succeed, a few key traits stand out. I’ll explain at the end of the article– but first… I read a study where patients were told by their doctors that if they didn’t stop smoking or change their diets that they had months to live. The doctors explain what their patients would experience with heart disease, lung cancer, and other complications over the remaining months if they didn’t drastically change. You know what happened?

In the majority of cases, people didn’t change. You would think that would be a wake-up call, if any. But a factual recitation about how smoking causes lung cancer is something we, as intelligent human beings, all know. Yet folks smoke anyway. Or they overeat at meals, overspend their credit line, choose bad boyfriends, and make a host of irrational decisions. Why do they fail here, even when literally threatened with a life and death situation?

They make a public commitment, they involve friends in achieving their goals, they have specific goals in different timeframes, they connect emotionally with their goals, and they have a feedback loop. Incidentally, aren’t those the same characteristics that make videos games highly addictive? Aren’t those the same dynamics that cause folks to spend hours on Facebook or (insert your favorite social media site here), coming back day after day? Imagine if you could harness that same level of dedication and enthusiasm in your job, your diet, or any other goal you want to achieve?

How about for the low, low price of $1,995? No, how about just $599 if you act in the next 30 minutes? Operators are standing by now. How about actually for free with no strings and no free set of Ginzu knives? The answer is sparkpeople.com. Sparkpeople.com is a community for folks who want to achieve their fitness and life balance goals. And with great fitness comes success in all other aspects of your life. This site hits upon all the game dynamics mentioned above. Chris Downie, who founded sparkpeople.com originally as a weight loss site, had the community of enthusiasts to prove it.

Instead of the traditional monthly attrition rate of 35% that you see in most programs, he’s less than 1/10th that rate. I had the pleasure of meeting Chris several times, as he explained these motivation principles to me– and it’s amazing how many people he’s been able to help because of this. Look out Tony Robbins, here comes Chris Downie! And what a humble fellow he is. He walk the talk with his own lifestyle. It reminds me of the obese CEO of a famous athletic shoe company or the CEO of a major search engine that didn’t even have a computer their first year. If you want to spark your lifestyle into success into the new year, tap into SparkPeople.com to make losing weight and getting fit as fun and addictive as Facebook.


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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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