Sorry- “Similar audiences”, is an analogy to Facebook’s custom/lookalike audiences.
via verticalnerve.com
It takes your existing remarketing list and builds its own audience based on similar interests. It’s compiled from people browsing the Google Display Network over the past 30 days and can be used to serve both text and image ads on the GDN, but your remarketing list needs at least 500 unique cookies to use the feature.
You should only use lists with closely identical user bases, or Google might have a hard time making a similar audience. The similar list sizes are currently small, so you should take precautions such as adding the matching remarketing list as a negative to only serve fresh users.
You can find similar audiences under the Display tab by going to Ad Targeting ->Interests & Remarketing, or in your Shared Library under Audiences, so if you have an awesome list- give it a shot and let me know your results!
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
