Dennis Yu

Your job will likely be eliminated in the next 5 years and I don't see how to stop it

Meet Sophia, Hanson Robotics’ human-like robot that may embody the androids of our future.Read more:

Posted by CNBC International on Thursday, March 17, 2016

Obama warns that robots will take over jobs that pay less than $20/hour. And retail activists lobby for a $15/hour minimum wage. Both will get their way, with the unintended consequence of a slave economy. Halfway to The Matrix or Idiocracy, depending on how cynical you are.

Check to see if your job function is about to get automated, no matter how secure you think you are:

  • Analysts who spend more time making reports than actually doing analytics (figuring out WHY)– oAth and free report makers abound.
  • Advertising specialists who make campaigns as opposed to building creatives– Facebook and Google have partially automated campaign management.
  • Managers who spend more time scheduling or relaying information instead of coaching people– Personal assistant apps are smarter and have no attitude.
  • Customer service and call center specialists who speak words from a script instead of creating business logic for automated customer experiences– watch the bot messenger platforms do this flawlessly.

Don’t worry about FoxConn in China, cheap Fender guitars in Mexico, or offshore workers who do semi-technical tasks- your competition is the robot. It’s not the Terminator or humanoids from Boston Robotics. It’s AI that lives within systems– not science fiction movies with armies of robots that enslave humans. Jon Bradshaw of TinyTorch has seen this future and had this to say:

Robots are coming and they will force the majority of the workforce to completely retool and find new skills. The first example of this was in the 1800s when nearly 90% of the world’s population lived on farms. Society was forced to adapt as a positive consequence of the industrial revolution.

With the robotic revolution, the same thing is happening yet again. Within 10-20 years the majority of all truck drivers, taxi drivers, cashiers, accountants, attorneys, government employees, and primary-care physicians will need to find new employment.

And within 40-50, the artificial-intelligence revolution will be in full swing, replacing the vast majority of the workforce. It will be fascinating to see how we the human species will adapt and survive, when so much of our self worth is defined by our employment.

Jobs will be great, if you can get one. We are already facing growing, systematic, irreversible unemployment. The smarter the machines become, the higher the bar becomes for employment. And it’s not just the self-driving cars, supermarket scanners, toll booth takers, and automated ordering systems. The robots are taking over the high-end algorithmic trading on Wall Street and a good chunk of marketing activities.  They’re doing a lot more than beating experts at board games.

But before you throw out your smart fridge for being too smart, consider what Jesse Stay thinks about robots and their ability to show emotions:

I think just like Data in Star Trek, getting a robot to experience “feelings” will always be one of the last things humans are able to accomplish. For that reason I still think there are a lot of jobs that won’t entirely be automated for quite some time. In ads for instance, catering an ad to elicit the feelings of a particular audience will not be accomplished nearly as well by a robot as it will a human. I’m not a huge fan of ad automation software for this reason (and I’ve found, at least thus far, that my team can usually outperform these tools)

But the post-secondary education system is not graduating students with modern, employable skills. The for-profit career-focused schools are faring better than four-year universities, which have the baggage of meeting the modern expectations of shopping malls, movie theaters, and sporting arenas. But they all struggle.

Was it so simple as to bash the value of a balanced, liberal education or to spread FUD (fear, uncertainty, and doubt) about dystopias ruled by technocrats? The problem is more nuanced. The private sector doesn’t coordinate with schools with minor examples, as Derek Bok, former president of Harvard explains in his landmark book.

Regulators mean well through individual rules that “protect” students from predatory lending practices and ensure “gainful employment”. But the unforeseen effect of these rule combinations penalizes teachers, students, and businesses. Jesse Stay provided some insight here as well:

I do think politics as we know it is about to change. It’s very likely that the President we’re electing now, if still around within the next 8 years, could be leading decisions such as what we do with all the jobs being displaced by robots, and how do we protect mankind as we know it from artificial intelligence.

They’ll need to know how to work with other countries to set rules and boundaries around this. No longer will it be what do we do with all the jobs being outsourced overseas – it will be, “What do we do with all the jobs being displaced by robots?” and “What do we do now that an entire factory can be replaced by a single 3D printer?”

Ultimately, the skills that we must equip young adults with are in the hands of practitioners, not in tenured faculty, hamstrung by curriculum councils that are too slow to change. The risk-averse administrators don’t want to jeopardize their federal funding. Continuing education programs, especially in the realm of digital and business don’t have the depth or legitimacy of certifications provided by medical schools or even the local auto mechanic.

The World Economic Forum in “Future of Jobs” said that 65% of kids entering preschool today will work in job types that don’t exist yet.

One of my favorite books is “Down and Out in the Magic Kingdom” by Cory Doctorow.

Click to read “Down and Out in the Magic Kingdom”

Hilarious, insightfully scary read about a future that’s not far away, when people won’t need to work. They deal in a currency called Whuffie, automatically calculated and transferred in a karmic way. Technology is perfectly melded with humans.  Same for “Snowcrash” by Neal Stephenson, Engines of Creation, and The Singularity.

If we want to solve this pending crisis, I believe we need to read a few choice science fiction books that are more science than fiction to deal with challenges that must be solved at a higher level than those who have created the problems.

Ultimately, we must “outsmart” the machines by building our systems to train up and mentor young adults. Robots and AI can play Go and drive cars, but they can’t provide true mentorship and genuine love for one another, any more than a cleverly-programmed animatronic can truly feel.

We weren’t designed to be better calculators, anyway.

Want to read more by Dennis Yu? For more content follow him here:

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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