Dennis Yu

How to tell if they're serious or not

Want a pro tip on how to tell if someone is going to be a go-getter, whether a student qualifying to be a specialist or a business qualifying to be a client?

Response time is key.

When there’s something simple to do– to forward a thread, perform a task that actually does only take a minute, or reply to a basic question, do they put it off?

Even though they may take a couple days to reply (doesn’t seem like much time, does it?), across many messages, this can add up to months.

Watching their ability to iterate also gives them a chance to evaluate their understanding and organization.

Do they skip direct questions we ask them or specific tasks?

Are they able to pull out answers from the training we provide or Google simple things (what is CTR)?

What we’re not saying here is that people should be working nights and weekends.

Nor are we advocating that people reply to emails immediately, which creates noise from switching costs.

We want to know if they have a bias for action– which is rare.

Most people are comfortable and used to letting time pass on the clock because it’s not due yet, there’s no emergency or any variety of reasons.

Our buddy, Michael Stelzner, founded Social Media Examiner and owns Social Media Marketing World.

He is the dominant player in social media publications and conferences– and told me nobody knows how he did this or even cares to ask him how he did it.

The answer is his screening process.

For example, people who apply to his company have a series of exercises to complete (as you’d imagine) that are due in one week. Anyone who waits to submit their materials in one week is immediately disqualified.

He is looking for folks who start right away, which means they get back something in the next day or so.

See how this is intentional and why we must learn to filter for the same reasons.

FancyHands and Uber do the same thing.

Remember: response time is key—  FH expects a task to be done within 4 hours of accepting it unless it’s more than 20 minutes of work.

And Uber is even more strict, as you’d imagine.

Both networks require people to work on one task at a time to overcome switching costs, as we do.

But we’re more lenient, as we don’t monitor tasks and we allow up to 24 hours TAT (turnaround time) to reply.

Managing and scaling operations is something few people understand or have experience with, but think they can give advice on. In the same way, I’ve flown over 4 million miles on airplanes, but I’m not qualified to pilot one.

If someone is slow at responding or can’t follow directions, you can expect them to consistently behave this way.

One of my favorite ways to screen candidates when I was at Yahoo! and American Airlines was to ask them about qualities they admired in friends and co-workers.  I was looking for examples of getting things done and being resourceful.

Asking about their friends is the cleanest read into what the candidate values.

Their ability to solve problems is important.

Being able to follow a script of rules is good but Jeremy Miller, Founder of Inspired Blue Media, talks about something more important than just being able to follow a script. He hires employees who have the ability to solve problems; not just follow a script.

“When working with clients, rarely do things always go the same. The majority of client work is problem-solving and diagnosing.

To determine a candidate’s ability to problem solve, you can start by asking them creative questions that have no absolute right or wrong answer. For example, you can ask “What are all the possible uses of a brick for our business?” and see how many different uses people can come up with.”

Are the people you’re working with being serious? What tips do you have to promote a positive bias for action? Let me know in the comments!

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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