Facebook now lets you automatically boost posts

5 years ago, Facebook had an auto-boost feature where they would automatically boost your posts. But they killed it because not many people were using it and because the system was boosting posts about site outages, sales that had already expired, and other things.  

So this new version gives you a bit more control:

You can choose the default boost amounts (how long and how much to spend each day), the audience (from your list of saved audiences), and if you want to auto-approve:

Some things I don’t like about this re-released product:

• Only one post gets boosted at a time– I like to be able to put more money on winners, even to have them live forever.  As a business grows, we would want to have a growing number of posts boosted evergreen (forever) as part of our Greatest Hits that live forever.
• The 60% threshold for “top posts” is arbitrary.  Instead of getting 60% more engagement than our average post, it should take the top 10% of posts by engagement or all posts that meet a particular fixed engagement threshold (like 10% engagement/impressions or 10+ second average watch times on videos).
• It’s buggy– I’m not able to switch the audiences. And the reported engagement figures don’t make sense– how do I have no engagement, yet 144 engagements?

Have you had a chance to play?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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