Most “influencers” and social media “gurus” feel like frauds, but don’t want to admit it.

Some have a lack of competence, a lack of confidence, or both.

It’s not that they’re actively trying to con everyone. My friend Leonard Kim explains how “Imposter Syndrome” works. If you’re reading this, I’ll bet you also deal with guilty feelings– lack of self-worth, hypocrisy between how you look and how you feel inside.