Want to know the secret to never missing a thing? I use the Boomerang by Gmail tool to bring back messages that people don’t reply on.
The downside is that if the other person continually doesn’t reply, then you get a chain of these where you have to keep chasing them.
This works most of the time– a lifesaver if you’re a business owner that is the last line of defense in your business. But it also means you have to be willing to deal with stuff like in the screenshot below.
Some people will say that you should fire people who can’t get organized or to ignore clients that can’t reliably respond. Yet some of the most loyal people I’ve known over the years were in this state of disorganization and are now solidly on top of their communication game.
I believe communication skills are more important than any sort of digital wizardry– that a reliable team beats the super genius.
Amen?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
