Dennis Yu

3 Facebook ads on the homepage

Is this just me or are you also seeing 3 ads on the Facebook homepage? This reminds me of the days when Yahoo! and Google would insert more ads on pages to increase revenue.  Could imagine what Facebook would look like if they inserted ads all over– leaderboards on the top and bottom, and regular ads on the side?  Then they’d collect a 30% fee on payments, plus sell you virtual gifts. Could be a money-making machine, especially if they help advertisers properly capitalize on social targeting options, enhanced by all the new data being made available via the Open Graph and the global like.

Are you scared, excited, disgusted, or indifferent? Seems silly to be spending so many dollars sending traffic to Facebook’s own page– yet there’s no denying the traffic and ROI that stems from doing that, versus sending to your own page.  But if someday your Facebook business page or applications are taken over with ads, then your investment may be less attractive– whether you’re Zynga or not.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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