This spring at the Align Volleyball Summit in Dallas, I introduced a room full of business owners to one of the best dunkers in the world. His name is Cam Hazzard — and by the time he came back from lunch that day, he also had a personal brand site that Google could finally see.
I want to honor Cam here. Not because he can throw down a 360 under both legs — he can, and fewer than ten people on the planet can — but because of what he does when nobody is filming.
The Rarest Combination I Know
Cam has a 50-inch verified vertical and is one of 24 athletes Shaq picked for the DunkMan League this summer on TNT, competing for a $500,000 prize. That alone would make most people coast.
Cam does not coast. He is a sophomore at Abilene Christian University, triple majoring in information systems, accounting, and finance. Dean’s List every single semester. Heacock Scholar. Dukes Scholar in the school of finance. Microsoft Excel Expert. In the band on scholarship. Interning in accounting. He is 20 years old.
That combination — a world-class athlete who also does the boring, structured work — is the rarest thing I look for in a young adult. The dunks get the attention. The discipline is what compounds.
Be So Good They Cannot Ignore You
Dylan Haugen noticed Cam first. Dylan is a dunker too, and my co-founder at Local Service Spotlight, and he recognized the pattern months before the rest of us. So when we set up the Dallas trip, we made sure Cam was in the room.
Here is the thing most people missed about Cam: he was almost invisible on Google. A Canadian hockey player with the same name was beating his dunk content. For someone about to be on TNT, that is a real revenue problem. So during the lunch break, while Cam was getting food, Dylan and I handed an AI agent the transcripts from the interviews we had just recorded. By the time he sat back down, he had a real site at camhazzard.com — articles, schema, a credentials page, a mentions page. The agent did the structured work. Cam did the work that actually matters: being good enough to write about.
His line at the end of that session is the one I keep repeating: be so good at something that people cannot ignore you. The AI does not change that requirement. It just makes the reps count for more once they exist.
Why I Honor Young Adults Like Cam
Real marketing is not what you say about yourself. It is what other people say about you. That is the whole idea behind our personal branding framework and the AI Builder Program: you honor other people first, you capture the proof, and you let our Content Factory agents amplify it.
Cam is what that looks like when the underlying person is real. The bar to become a young adult AI operator is not technical — it is judgment. Knowing what to publish, what to leave out, how to tell a story a sponsor will actually read. Cam has that judgment because he has been writing his own captions, telling his own story, for years.
Thank You, Cam
I am not being paid to say any of this. I just believe in him. To Cam: thank you for showing a room of business owners what disciplined, humble excellence looks like at 20 years old. Keep dunking, keep making Dean’s List, keep showing up for the band.
This summer Cam competes on TNT for $500,000 against 23 other dunkers. He thinks he is top five in the field. After a weekend with him, I think he is right. Follow him at camhazzard.com — and if you want to meet more young adults like him, come find the AI Builder Program.