Be your own videographer

If you don’t have a friend who can follow you around to take video, here’s your solution to capturing b-roll footage for your personal and company brand.

You.

Yes, that’s right. You have to be capturing these bits that give your videos context, for your video editing person to use in addition to whatever you might get from your live show, speaking engagement, or interview.

I use the Facebook Moments app to automatically categorize and share these with our video people.

So no need to mess around with uploading and labeling. Facebook automatically recognizes faces and locations.

You have to get scrappy when you don’t have a professional film crew and a big budget.

That means you have to learn a little bit about good shooting techniques, even if you’re an amateur like me who doesn’t have much time and is intimidated by fancy equipment.

I do this all with an old iPhone, and so can you.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu