New RHS ads on Facebook increase CTR 300%
The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, are revamped. It uses the same aspect ratio […]
New RHS ads on Facebook increase CTR 300% Read More »
B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type
Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s
A clever way to impress friends for $10 and 60 seconds of your time via Amazon Prime
Who doesn’t like the surprise gift in their mailbox? One of our favorite things to do after meeting with friends
A clever way to impress friends for $10 and 60 seconds of your time via Amazon Prime Read More »
Someone asked me today if they should build a mobile app on Facebook. Here’s what I said…
Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app
Website Custom Audiences are the BEST thing on Facebook
I took this screenshot just now. The top 3 ads are all Facebook retargeting. In other words, I had just
Website Custom Audiences are the BEST thing on Facebook Read More »
What do Alex Houg and Star Wars have in common?
I’m not sure, but Facebook is showing this when I search for his name on Facebook. Do you think this
What do Alex Houg and Star Wars have in common? Read More »
Sadness… No more “always on” Facebook ads
This was our favorite ad type, especially for the busy marketer that doesn’t have time to set up ads against
Sadness… No more “always on” Facebook ads Read More »
A dead post from 3 years ago suddenly comes alive– and my guess why
I wrote a blog post on project management three years ago. It sat dormant. No hits. And then a few
A dead post from 3 years ago suddenly comes alive– and my guess why Read More »
100% CTR– is it real?
Yes, it is. But only on super-targeted audiences. If you are targeting customers who have already bought from you, such
100% CTR– is it real? Read More »
Why Facebook’s New Business Manager is a good thing for Everyone
A couple of weeks ago, Facebook quietly released business.facebook.com. Go check it out, if you haven’t already. It’s all right
Why Facebook’s New Business Manager is a good thing for Everyone Read More »