Let me tell you the secret, which is so painfully obvious, but almost nobody ever does. Make friends with other […]

This pinned tweet got half a million impressions, 80% of which were paid. Of the 50,000 interactions, 98% were paid,

In December 2018, I looked back at the most popular posts from my page and I extended the boosts on

This is what you say when your friends hit you up for free consulting. After all, you’re a social media

If you don’t have a friend who can follow you around to take video, here’s your solution to capturing b-roll

On the one hand, it’s super effective for small businesses. We’ve tested boosting stacked with conversion ads, with or without

Some days I didn’t want to go to work. I didn’t like the office politics, which were at every company

I thought this post was going to do well since it had a couple of photogenic people in an interview

If you’re going after an engagement, you might be disappointed in getting only 10 likes. But if your goal is

The trick is to enable “graceful failure”, where you have a backup plan. I explain how this article that’s been