The dollar-a-day strategy works on Twitter, too, you know
This pinned tweet got half a million impressions, 80% of which were paid. Of the 50,000 interactions, 98% were paid, […]
The dollar-a-day strategy works on Twitter, too, you know Read More »
I did 80 hours of work in 30 minutes.
In December 2018, I looked back at the most popular posts from my page and I extended the boosts on
I did 80 hours of work in 30 minutes. Read More »
One of the most powerful phrases I know
This is what you say when your friends hit you up for free consulting. After all, you’re a social media
One of the most powerful phrases I know Read More »
Be your own videographer
If you don’t have a friend who can follow you around to take video, here’s your solution to capturing b-roll
Be your own videographer Read More »
The Facebook folks and our teams have argued the merits of boosting posts.
On the one hand, it’s super effective for small businesses. We’ve tested boosting stacked with conversion ads, with or without
The Facebook folks and our teams have argued the merits of boosting posts. Read More »
I spent nearly 10 years as a corporate employee.
Some days I didn’t want to go to work. I didn’t like the office politics, which were at every company
I spent nearly 10 years as a corporate employee. Read More »
Always Be Testing!
I thought this post was going to do well since it had a couple of photogenic people in an interview
Always Be Testing! Read More »
Here are the stats on a LinkedIn post I made a while ago.
If you’re going after an engagement, you might be disappointed in getting only 10 likes. But if your goal is
Here are the stats on a LinkedIn post I made a while ago. Read More »
Failure is Real and Unavoidable
The trick is to enable “graceful failure”, where you have a backup plan. I explain how this article that’s been
Failure is Real and Unavoidable Read More »
When Nike hired us, I always wore Nikes.
They’d kick you off campus if you wore Adidas going into a meeting. When Carl’s Jr. was a client, I
When Nike hired us, I always wore Nikes. Read More »